Head of Sales Enablement

About the role

This is a build role, not a maintenance role. You'll design the full ramp and readiness motion for our GTM team from scratch.

Responsibilities

• Onboarding & Ramp

  • Design and execute a 30/60/90-day onboarding program for all GTM hires
  • Build role-specific certification tracks that get reps selling fast
  • Measure ramp velocity and time-to-productivity, and iterate on results

• Playbooks & Content

  • Create and maintain the full sales playbook: talk tracks, discovery frameworks, objection handling, competitive positioning, demo guidance
  • Create a single source of truth for all sales collateral in Salesforce and Salesloft

• AI-First Enablement

  • Develop and deploy an AI-powered enablement motion (this is a core requirement)
  • Identify, pilot, and roll out AI tools that accelerate onboarding, coaching, and rep performance
  • Train the GTM team on using AI in their daily workflow

• Coaching & Continuous Learning

  • Build a structured coaching program with Sales Managers
  • Use call data and rep metrics to identify skill gaps and address them systematically
  • Develop an everboarding program for tenured reps

• GTM Rollouts

  • Own the enablement layer for new product launches, pricing changes, market expansions, and seasonal campaigns

• Measurement

  • Define and track enablement KPIs: ramp time, quota attainment at 90/180 days, win rates, content usage, rep skill scores
  • Report to COO on enablement impact quarterly

Requirements

• 2-3 years in Sales Enablement owning real programs with measurable outcomes
• 1-2 years in a quota-carrying SaaS sales role
• Hands-on Salesforce and Salesloft proficiency
• Demonstrated AI fluency in enablement work
• Experience with SMB sales cycles and high-velocity, consultative selling
• Strong collaborator with Sales Leaders who earns trust through follow-through

Nice to Have

• Background in restaurant tech, hospitality SaaS, or vertical SaaS
• Experience in a high-growth startup or scale-up environment
• Experience rolling out GTM initiatives at the rep and manager level

Pay

Base: $105,000 - $120,000
OTE: $126,000 - $144,000 (80/20 split)

Schedule

Hybrid schedule out of Atlanta preferred (open to exceptional remote candidate)