Head of Sales Enablement

Key Responsibilities

• Design and launch a sales enablement function, including strategy, frameworks, and team structure.
• Create a multi-year roadmap aligned with Cohere’s revenue and product evolution, ensuring enablement scales with the business.
• Develop and curate high-impact resources (e.g., playbooks, battle cards, demo scripts, and certification programs) tailored to Cohere’s AI/ML solutions.
• Partner with product, marketing, and sales leadership to embed enablement into every stage of the sales lifecycle.
• Establish KPIs (e.g., win rates, sales cycle efficiency) and use analytics to refine enablement initiatives and prove ROI.
• Recruit, mentor, and lead a high-performing enablement team, fostering a culture of continuous improvement.
• Oversee enablement tools (e.g., CRM, learning platforms) and budget allocation to maximize efficiency.

Qualifications

• 10+ years of experience leading sales enablement, with a proven track record of building and scaling functions in fast-growing tech companies.
• Mastery of enterprise sales methodologies (e.g., MEDDIC, Challenger Sale) and CRM systems (e.g., Salesforce).
• Experience building teams and influencing executives in a revenue-driven environment.
• Demonstrated success in developing and deploying sales training programs and collateral that drive results.
• Proficiency in data analysis, reporting, and using insights to optimize enablement efforts.
• Bachelor’s degree in Business, Marketing, or a related field; MBA or advanced degree preferred.
• Nice to have: Experience in AI/ML or enterprise software sales, Certification in sales enablement or instructional design, Familiarity with scaling enablement in hyper-growth environments.