Head of Personal Brand and Growth ($130,000 - $160,000+)

Meet Guerra Wealth Advisors At Guerra Wealth Advisors, we’re on a mission to redefine retirement planning and elevate how families experience holistic wealth management. With over three decades of excellence serving clients in South Florida and nationwide, we’ve built a boutique firm that combines world-class financial expertise with a deeply personal touch. We don’t just advise; we educate, empower, and guide families toward financial confidence. Role: The Head of Personal Brand and Growth serves as the primary architect of Sebastian Guerra’s digital presence. This role is responsible for driving the overarching strategic vision, shaping the core content narrative, and managing the growth engine required to elevate a personal brand within the financial services industry. By setting the tone and direction for all external communications, this position ensures that every piece of content resonates with the target audience and maintains consistency across all media channels You will be responsible for leading a specialized team focused on creative production, video editing, marketing, and ad tech. Your primary mandate is to build and scale a high-impact personal brand on social media, utilizing video and creative content as the primary drivers for growth. Ensure departmental alignment with the firm's broader business objectivesAct as the bridge between creative output and tangible business outcomesEnsure marketing efforts directly support the scalability and reputation of the brandUtilize deep understanding of market trends and audience behavior to drive initiativesPivot strategies effectively to meet evolving firm goalsDrive strategic vision and content narrativeManage the growth engine to scale Sebastian Guerra’s personal brandEnsure departmental alignment with broader firm goals Responsibilities: This position demands a comprehensive approach to strategy, positioning, and campaign management. The Head of Personal Brand and Growth is responsible for defining the brand’s narrative, developing multi-channel media strategies, and executing a growth roadmap that consistently expands the audience and influence of the brand. By overseeing the planning and delivery of campaigns, this role ensures that all marketing efforts are cohesive, measurable, and aligned with the high standards expected of the firm. Oversee strategic planning, analytics, and team performanceInterpret performance metrics to continually refine marketing strategies using data-driven decision-makingProvide leadership and mentorship to team members while maintaining accountability for outputFoster cross-functional collaboration to execute campaigns efficiently and achieve quality and impact benchmarksDefining brand narrative, content strategy, and target audience segmentsMedia planning, multi-channel strategy, and overarching growth roadmapInterpretation of performance metrics to drive marketing decisionsAccountability for team output, performance, and cross-functional collaborationCreate, manage, and optimize paid campaigns on digital ad platforms (Meta-Ads, Google Ads, LinkedIn Ads)Master social media marketing across all major platforms, executing high-engagement content strategies that increase brand visibility and audience loyaltyOversee end-to-end content publishing workflows, ensuring consistent, high-quality output across all digital channelsImplement advanced AI and automation tools to streamline content production, improve operational efficiency, and scale marketing efforts Requirements: Must have built a personal brand resulting in leads and new business. Demonstrated track record of building and scaling a personal brand that directly drives qualified leads and revenue growth7-12+ years marketing/content/brand experience. Extensive background in developing multi-channel content strategies and executing data-driven campaigns that align with broader business goals3+ years leading a team. Proven leadership experience in managing creative talent, managing cross-functional projects, and fostering a high-performance cultureProven mastery of social media marketing, including expertise in ad creation, audience targeting, and multi-platform content publishingDeep proficiency in leveraging AI and marketing automation tools to optimize workflows and enhance content outputDemonstrated ability to translate complex financial concepts into compelling digital content that resonates with target demographics Schedule: Monday through Friday 9 AM to 6 PMAttending Dinner Seminars (after office hours; 1 - 3 per month based on the firm's need)Client events (weekdays or weekend events) All team members are expected to attend our prospecting and client events periodically. Our marketing team coordinates these events and notifies the team with ample time. Compensation: $130,000 - $160,000 Total Compensation (Base Salary + Performance + Incentives) Benefits: 401(k) Safe Harbor Plan with company match, subject to eligibility requirementsRelocation Assistance provided if out-of-statePaid time off, floating holidays, paid holidays, birthday PTO, sick PTO, bereavement PTO, and eligible learning and development PTOIndividual Coverage Health Reimbursement Arrangement (ICHRA)Voluntary ancillary benefits, including available vision, dental, short-term disability, and long-term disability coverageTeam member referral bonus opportunitiesDiscounted employee estate planning servicesTeam member client referral bonus opportunitiesCompany-sponsored licenses and certifications through the Guerra Growth Lab ProgramCareer advancement within a growing, established firmSupportive, team-oriented culture built on continuous learning, ownership, and accountability Guerra Core Values These are the heart and soul of Guerra Wealth Advisors. The right person for this role will not just understand these values — they’ll live them daily. Always Be Learning: Growth is constant. We stay curious, improve relentlessly, and never stop getting better at our craftYour Words Matter: Speak with clarity and intent. Every word builds trust — or breaks itAll for One, One for All: We win together. No egos, no silos — just teamwork and shared accountabilityTake Ownership and Accountability: Own the outcome. No excuses. Follow through and get it doneDo the Right Thing: Integrity first, always. Choose what’s right over what’s easy — even when no one’s watching Apply today and help us deliver an exceptional client experience at Guerra Wealth Advisors. Connect with Talent Acquisition: Melissa Mills Tel.: (305) 393 - 8759 melissa.mills@guerrawealth.com Powered by JazzHR ZUwBqwP32m