Head of Patient Growth Marketing

Patient Growth Marketing

• Own paid acquisition (Search, Social, OLV/OTT, Programmatic/Display)
• Own lifecycle (email/SMS/push)
• Own organic (SEO, content distribution, Reddit/IG/TikTok/YouTube)

Martech & Measurement

• Lead channel plumbing
• Lead experimentation frameworks
• Lead attribution
• Lead incrementality
• Lead MMM
• Lead reporting

Creative Systems for Growth

• Drive briefing
• Drive testing velocity
• Drive learning loops

Partner Cross-Functionally

• Work with Product/Eng to build surfaces that drive conversion and quality, not just spend

Team Building

• Hire
• Lead
• Develop a high-bar, technical, and creative team across paid, lifecycle, and organic