Head of North America Consulting Partner Marketing, North America Partner Marketing
About the role
The Head of North America Consulting Marketing at AWS leads the organization responsible for partner marketing strategy, planning and execution for global system integrators, national resellers and consulting partners in the United States and Canada. This role develops and executes strategic, data‑driven ABM and partner marketing programs to drive demand and revenue, managing partner coverage, joint marketing plans, MDF planning and approval processes. It oversees both partner‑led and AWS‑led demand generation programs via targeted motions such as ABM and scale mechanisms. The ideal candidate has extensive experience building, leading and developing large, complex marketing teams that grow customer demand globally, strong communication and analytical skills, deep understanding of the marketing mix, and a proven ability to work cross‑functionally with multiple stakeholders.
Responsibilities
- Develop, own and execute the North America Consulting Partner Marketing plan including ABM, integration into AWS‑led demand generation, MDF planning, and partner‑led demand generation.
- Develop, own and execute joint partner marketing plans to support partner growth strategies with customers.
- Hire and develop a team of NAMER Consulting partner marketing professionals that plan and deliver partner demand generation programs, including integrated campaigns, digital marketing and events.
- Partner closely with field and global marketing to ensure a unified marketing strategy across the geography, specifically the development of account‑based marketing programs and scale strategies with partners.
- Work closely with global partner and direct sales leaders to understand regional priorities and execute plans that drive opportunities and pipeline.
- Drive cross‑functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner‑led programs.
- Collaborate with AWS Marketing teams to share best practices and ensure alignment across different marketing efforts.
- Set goals, measure and report outcomes to internal business and external partner stakeholders.
Basic qualifications
- 10+ years of professional non‑internship marketing experience.
- Experience managing teams.
- Experience using data and metrics to drive improvements.
- Proficiency with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience driving direction and alignment with cross‑functional teams.
Preferred qualifications
- Experience communicating results to senior leadership.
- Experience working with executive leadership in large organizations.
About the team
Partner Marketing is a highly motivated global team that sits at the heart of how AWS grows with and through its partner ecosystem. Its purpose is straightforward: Partner Marketing expands AWS reach across customer segments by building joint marketing strategies and plans with priority partners. This role is part of the NAMER Partner Marketing Team.
Benefits
- Health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance, optional supplemental life plans, Employee Assistance Program, mental health support, medical advice line, flexible spending accounts, adoption and surrogacy reimbursement coverage).
- 401(k) matching.
- Paid time off.
- Parental leave.
- Sign‑on payments and restricted stock units (RSUs).
Pay
Base salary ranges (USD annually):
San Francisco, CA – $171,800 – $232,400;
Santa Clara, CA – $171,800 – $232,400;
New York, NY – $171,800 – $232,400;
Austin, TX – $156,100 – $211,200;
Arlington, VA – $156,100 – $211,200;
Seattle, WA – $156,100 – $211,200.