Head of Marketing and Communications
Aurora · San Francisco, CA · 1 mo ago
HybridMarketingFull-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use for each heading only if there is real content. Must not repeat job title. Must not include Job ID etc. Remove boilerplate, navigation, EEO, etc. Must preserve all substantive info.
We need to parse the posting.
Sections:
- Who We Are: description of Aurora mission. Could be "About the role"? Actually "Who We Are" is about company, not role. Could be placed under "About the role"? The instruction: use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use
for each heading only if there is real content. Must not repeat job title. Must not include Job ID etc. Remove boilerplate, navigation, EEO, etc. Must preserve all substantive info.
We need to parse the posting.
Sections:
- Who We Are: description of Aurora mission. Could be "About the role"? Actually "Who We Are" is about company, not role. Could be placed under "About the role"? The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content to these headings as appropriate.
We have:
- Who We Are: mission statement. Could go under "About the role"? Might be better as a brief intro paragraph before headings? But we must only output sections with headings; we could include a
before any heading? The instruction: Output ONLY the HTML fragment — no /, no markdown code fences. It didn't forbid stray
outside headings. But they said use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). Use - for any list of duties/requirements/benefits, and
for prose. So we can have prose paragraphs under headings.
Thus we can have:
About the role
... description of role ...
Then Responsibilities: list of duties.
Then Requirements/Qualifications/Skills: we need to decide what goes where. The posting has "Required Qualifications" and "Desirable Qualifications". Also there are skill-like items: "Exceptional written and verbal communication skills", etc. Could treat Required Qualifications as Requirements, Desirable as Skills? Or combine.
We need to preserve all substantive info. So we need to include both required and desirable qualifications.
We could have:
Requirements
list of required qualifications (the bullet points). Then maybe Skills
for desirable qualifications? Or we could have Qualifications section for required, Skills for desirable.
But the instruction: Prefer a few substantive sections over many thin ones. So maybe combine Required and Desirable into one Qualifications section, but we need to differentiate? Could list required and desirable as separate lists under same heading? Might be okay.
But we also have "Working at Aurora", "Our commitment to safety", "Our commitment to inclusion". Those are company info, maybe could go under "About the role" or separate section like "About Aurora". But only allowed headings are the given list. Could we add other headings? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't explicitly forbid other headings, but says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect only those headings. So we should map all content into those sections.
Thus we need to decide where to put "Working at Aurora", "Our commitment to safety", "Our commitment to inclusion". Could be part of "About the role" (company overview) or maybe "Benefits"? But those are not benefits. Could be part of "About the role" as description of company culture.
Pay and Schedule: not mentioned explicitly. There's hybrid work environment: "we operate in a hybrid work environment where Aurorans are in office at least 3 days per week." That's schedule info. So we can create a Schedule section with that.
Pay: not mentioned, so we should NOT create a Pay section (since only create if posting actually states them). So omit Pay.
Benefits: not explicitly listed; there is mention of "Our Careers page provides insight into what it is like to work at Aurora". No specific benefits like health, etc. So we should not create Benefits section unless there is real content. So omit Benefits.
Thus sections: About the role, Responsibilities, Requirements (maybe Qualifications), Skills, Schedule.
We could combine Requirements and Qualifications into one section called Requirements (or Qualifications). But we have both headings allowed. Let's use Requirements for required qualifications, Skills for desirable qualifications (or vice versa). But we also have "Required Qualifications" and "Desirable Qualifications". So we can map Required Qualifications to Requirements
and Desirable Qualifications to Skills
. That seems reasonable.
Now we need to extract content.
About the role: Should include "Who We Are" and "What We Are Looking For" intro? Actually "What We Are Looking For" is more about role overview. So About the role could combine the company mission and role overview.
Let's craft:
About the role
Aurora’s mission is to deliver the benefits of self-driving technology safely, quickly, and broadly. The Aurora Driver will create a new era in mobility and logistics, bringing a safer, more efficient, and more accessible future to everyone. At Aurora, you will tackle massively complex problems alongside passionate, intelligent individuals, growing as an expert while expanding your knowledge.
We are searching for a Head of Marketing and Communications to lead our overarching brand and messaging strategy. In this critical leadership role, you will report to our President and oversee marketing, external communications, internal communications, and creative teams. Because the autonomous vehicle space requires thoughtful and precise messaging in moments of celebration and in moments of intense scrutiny, across multiple stakeholder groups. You will actively team with our Government Relations, Investor Relations, Business Development, and People teams to ensure our narrative remains coordinated, cohesive, and impactful - with policymakers, investors, partners, and the public, and just as importantly with our employees and the talent we seek to attract.
That seems good.
Now Responsibilities: list of duties from "In this role, you will Lead & Scale: ..." etc.
We need to extract each bullet.
From text:
"In this role, you will
Lead & Scale: Direct and mentor a multidisciplinary team covering marketing, external communications/PR, internal communications, and creative design, uniting them under one brand vision and one team - leading at every altitude, from executive strategy to hands-on execution
Drive Strategy: Develop and execute comprehensive marketing and communications strategies that align with Aurora’s mission to deploy the Aurora Driver safely and broadly.
Measure What Matters: Define and report the metrics that demonstrate marketing and communications' impact to the business, including establishing what excellent looks like for communications, where impact is hardest to quantify.
Collaborate Cross-Functionally: Partner closely with Government Relations (GR), Investor Relations (IR), Business Development (BD), and the People organization in a highly coordinated fashion to craft unified messaging for policymakers, investors, partners, employees, and the public.
Protect & Grow the Brand: Drive brand equity across all key audiences - including commercial partners, policymakers, investors, the public, and prospective talent. Own brand reputation in a safety-critical industry, preparing Aurora for its highest-stakes moments and serving as a strategic advisor to the executive leadership team.
Engage Internally: Guide our internal communications strategy to foster a transparent, aligned, and highly engaged company culture during a period of rapid commercialization.
Elevate Creative Impact: Ensure cohesive storytelling across all marketing and communication pillars, partnering with creative leadership so campaigns and assets consistently reflect our unified brand."
We can turn each into - .
Now Requirements: from "Required Qualifications" bullet list.
Let's extract each line:
- 15+ years of progression in leadership scope and experience in marketing, communications, or public relations, ideally within the technology, transportation, logistics, or autonomous systems sectors.
- Proven organization builder and people leader with experience designing, scaling, and evolving marketing and communications teams through rapid commercial scaling and organizational change, while developing and retaining senior functional leaders as an engaged thought partner.
- Demonstrated success marketing in enterprise B2B environments, including account-based strategies that build demand and pipeline with a defined set of high-value customers.
- Experience in executive communications and crisis management - including personally leading an organization's communications through a real crisis in a safety-critical or highly scrutinized industry.
- Analytical fluency, with a track record of measuring marketing and communications programs and articulating their ROI to executive and board-level stakeholders.
- Demonstrated experience collaborating closely with Government Relations, and Investor Relations to build cohesive corporate narratives in a highly regulated industry.
- Exceptional written and verbal communication skills, capable of distilling complex, highly technical concepts into accessible, impactful messaging for broad audiences.
- Deep experience managing executive communications, crisis management, and large-scale media campaigns.
Note: Some items overlap (executive communications, crisis management appears twice). We'll keep as given.
Now Skills: from "Desirable Qualifications":
- Previous experience navigating public markets, including supporting earnings calls, investor days, and financial communications.
- Familiarity with the autonomous vehicle landscape, the commercial trucking/logistics industry, or the broader automotive ecosystem.
- Existing, strong relationships with top-tier business, technology, and automotive media.
Now Schedule: from "Working at Aurora": "We believe in-person work increases collaboration, empathy and our ability to lead effectively. As a result, we operate in a hybrid work environment where Aurorans are in office at least 3 days per week."
Also maybe mention "Our Careers page provides insight into what it is like to work at Aurora, and you can find all the latest updates in our Newsroom." That's not schedule.
Thus schedule section: hybrid work environment, in office at least 3 days per week.
We could also include "We operate with integrity, set outrageous goals, and build a culture where we win together — all without any jerks." That's culture, maybe could be part of About the role? But we already have About the role with mission and role overview. Could add a paragraph about culture.
But we must not invent or summarize away detail. We can include that as part of About the role? It's substantive. Let's add a paragraph after the role overview: "At Aurora, we bring together extraordinarily talented and experienced people united by the strength of our values. We operate with integrity, set outrageous goals, and build a culture where we win together — all without any jerks."
That's from "Working at Aurora". So we can include that in About the role.
Now we must ensure we don't include boilerplate like EEO, etc. We removed.
Now output HTML.
Structure:
About the role
...
...
...
Responsibilities
- ...
...
Requirements
- ...
...
Skills
- ...
...
Schedule
We operate in a hybrid work environment where Aurorans are in office at least 3 days per week.
We might also include the sentence about in-person work increasing collaboration etc. That's also schedule/culture. Could add to schedule paragraph: "We believe in-person work increases collaboration, empathy and our ability to lead effectively. As a result, we operate in a hybrid work environment where Aurorans are in office at least 3 days per week."
Now check for any other substantive content not covered: "Our commitment to safety" and "Our commitment to inclusion". Those are substantive but not covered by allowed headings. Could we fold them into About the role? Yes, we can add a paragraph about safety and inclusion.
Thus About the role can include multiple paragraphs: mission, role overview, culture, safety, inclusion.
Let's extract:
"Our commitment to safety At the core of everything we do is our commitment to safety. Building best-in-class self-driving technology will take time, and we believe that each employee
for prose. So we can have prose paragraphs under headings. Thus we can have:
About the role
... description of role ...
Then Responsibilities: list of duties. Then Requirements/Qualifications/Skills: we need to decide what goes where. The posting has "Required Qualifications" and "Desirable Qualifications". Also there are skill-like items: "Exceptional written and verbal communication skills", etc. Could treat Required Qualifications as Requirements, Desirable as Skills? Or combine. We need to preserve all substantive info. So we need to include both required and desirable qualifications. We could have:Requirements
- list of required qualifications (the bullet points). Then maybe
- .
Now Requirements: from "Required Qualifications" bullet list.
Let's extract each line:
- 15+ years of progression in leadership scope and experience in marketing, communications, or public relations, ideally within the technology, transportation, logistics, or autonomous systems sectors.
- Proven organization builder and people leader with experience designing, scaling, and evolving marketing and communications teams through rapid commercial scaling and organizational change, while developing and retaining senior functional leaders as an engaged thought partner.
- Demonstrated success marketing in enterprise B2B environments, including account-based strategies that build demand and pipeline with a defined set of high-value customers.
- Experience in executive communications and crisis management - including personally leading an organization's communications through a real crisis in a safety-critical or highly scrutinized industry.
- Analytical fluency, with a track record of measuring marketing and communications programs and articulating their ROI to executive and board-level stakeholders.
- Demonstrated experience collaborating closely with Government Relations, and Investor Relations to build cohesive corporate narratives in a highly regulated industry.
- Exceptional written and verbal communication skills, capable of distilling complex, highly technical concepts into accessible, impactful messaging for broad audiences.
- Deep experience managing executive communications, crisis management, and large-scale media campaigns.
Note: Some items overlap (executive communications, crisis management appears twice). We'll keep as given.
Now Skills: from "Desirable Qualifications":
- Previous experience navigating public markets, including supporting earnings calls, investor days, and financial communications.
- Familiarity with the autonomous vehicle landscape, the commercial trucking/logistics industry, or the broader automotive ecosystem.
- Existing, strong relationships with top-tier business, technology, and automotive media.
Now Schedule: from "Working at Aurora": "We believe in-person work increases collaboration, empathy and our ability to lead effectively. As a result, we operate in a hybrid work environment where Aurorans are in office at least 3 days per week."
Also maybe mention "Our Careers page provides insight into what it is like to work at Aurora, and you can find all the latest updates in our Newsroom." That's not schedule.
Thus schedule section: hybrid work environment, in office at least 3 days per week.
We could also include "We operate with integrity, set outrageous goals, and build a culture where we win together — all without any jerks." That's culture, maybe could be part of About the role? But we already have About the role with mission and role overview. Could add a paragraph about culture.
But we must not invent or summarize away detail. We can include that as part of About the role? It's substantive. Let's add a paragraph after the role overview: "At Aurora, we bring together extraordinarily talented and experienced people united by the strength of our values. We operate with integrity, set outrageous goals, and build a culture where we win together — all without any jerks."
That's from "Working at Aurora". So we can include that in About the role.
Now we must ensure we don't include boilerplate like EEO, etc. We removed.
Now output HTML.
Structure:
About the role
...
...
...
Responsibilities
- ... ...
Requirements
- ... ...
Skills
- ... ...
Schedule
We operate in a hybrid work environment where Aurorans are in office at least 3 days per week.
We might also include the sentence about in-person work increasing collaboration etc. That's also schedule/culture. Could add to schedule paragraph: "We believe in-person work increases collaboration, empathy and our ability to lead effectively. As a result, we operate in a hybrid work environment where Aurorans are in office at least 3 days per week." Now check for any other substantive content not covered: "Our commitment to safety" and "Our commitment to inclusion". Those are substantive but not covered by allowed headings. Could we fold them into About the role? Yes, we can add a paragraph about safety and inclusion. Thus About the role can include multiple paragraphs: mission, role overview, culture, safety, inclusion. Let's extract: "Our commitment to safety At the core of everything we do is our commitment to safety. Building best-in-class self-driving technology will take time, and we believe that each employee
Skills
for desirable qualifications? Or we could have Qualifications section for required, Skills for desirable. But the instruction: Prefer a few substantive sections over many thin ones. So maybe combine Required and Desirable into one Qualifications section, but we need to differentiate? Could list required and desirable as separate lists under same heading? Might be okay. But we also have "Working at Aurora", "Our commitment to safety", "Our commitment to inclusion". Those are company info, maybe could go under "About the role" or separate section like "About Aurora". But only allowed headings are the given list. Could we add other headings? The instruction says use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't explicitly forbid other headings, but says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." Likely they expect only those headings. So we should map all content into those sections.
Thus we need to decide where to put "Working at Aurora", "Our commitment to safety", "Our commitment to inclusion". Could be part of "About the role" (company overview) or maybe "Benefits"? But those are not benefits. Could be part of "About the role" as description of company culture.
Pay and Schedule: not mentioned explicitly. There's hybrid work environment: "we operate in a hybrid work environment where Aurorans are in office at least 3 days per week." That's schedule info. So we can create a Schedule section with that.
Pay: not mentioned, so we should NOT create a Pay section (since only create if posting actually states them). So omit Pay.
Benefits: not explicitly listed; there is mention of "Our Careers page provides insight into what it is like to work at Aurora". No specific benefits like health, etc. So we should not create Benefits section unless there is real content. So omit Benefits.
Thus sections: About the role, Responsibilities, Requirements (maybe Qualifications), Skills, Schedule.
We could combine Requirements and Qualifications into one section called Requirements (or Qualifications). But we have both headings allowed. Let's use Requirements for required qualifications, Skills for desirable qualifications (or vice versa). But we also have "Required Qualifications" and "Desirable Qualifications". So we can map Required Qualifications to Requirements
and Desirable Qualifications to Skills
. That seems reasonable.
Now we need to extract content.
About the role: Should include "Who We Are" and "What We Are Looking For" intro? Actually "What We Are Looking For" is more about role overview. So About the role could combine the company mission and role overview.
Let's craft:
About the role
Requirements
and Desirable Qualifications toSkills
. That seems reasonable. Now we need to extract content. About the role: Should include "Who We Are" and "What We Are Looking For" intro? Actually "What We Are Looking For" is more about role overview. So About the role could combine the company mission and role overview. Let's craft:About the role
Aurora’s mission is to deliver the benefits of self-driving technology safely, quickly, and broadly. The Aurora Driver will create a new era in mobility and logistics, bringing a safer, more efficient, and more accessible future to everyone. At Aurora, you will tackle massively complex problems alongside passionate, intelligent individuals, growing as an expert while expanding your knowledge.
We are searching for a Head of Marketing and Communications to lead our overarching brand and messaging strategy. In this critical leadership role, you will report to our President and oversee marketing, external communications, internal communications, and creative teams. Because the autonomous vehicle space requires thoughtful and precise messaging in moments of celebration and in moments of intense scrutiny, across multiple stakeholder groups. You will actively team with our Government Relations, Investor Relations, Business Development, and People teams to ensure our narrative remains coordinated, cohesive, and impactful - with policymakers, investors, partners, and the public, and just as importantly with our employees and the talent we seek to attract.
That seems good. Now Responsibilities: list of duties from "In this role, you will Lead & Scale: ..." etc. We need to extract each bullet. From text: "In this role, you will Lead & Scale: Direct and mentor a multidisciplinary team covering marketing, external communications/PR, internal communications, and creative design, uniting them under one brand vision and one team - leading at every altitude, from executive strategy to hands-on execution Drive Strategy: Develop and execute comprehensive marketing and communications strategies that align with Aurora’s mission to deploy the Aurora Driver safely and broadly. Measure What Matters: Define and report the metrics that demonstrate marketing and communications' impact to the business, including establishing what excellent looks like for communications, where impact is hardest to quantify. Collaborate Cross-Functionally: Partner closely with Government Relations (GR), Investor Relations (IR), Business Development (BD), and the People organization in a highly coordinated fashion to craft unified messaging for policymakers, investors, partners, employees, and the public. Protect & Grow the Brand: Drive brand equity across all key audiences - including commercial partners, policymakers, investors, the public, and prospective talent. Own brand reputation in a safety-critical industry, preparing Aurora for its highest-stakes moments and serving as a strategic advisor to the executive leadership team. Engage Internally: Guide our internal communications strategy to foster a transparent, aligned, and highly engaged company culture during a period of rapid commercialization. Elevate Creative Impact: Ensure cohesive storytelling across all marketing and communication pillars, partnering with creative leadership so campaigns and assets consistently reflect our unified brand." We can turn each into