Head of Industry Marketing

About the role

Owns Decagon's go-to-market strategy across core verticals. Defines and owns the go-to-market strategy for Decagon's priority industries. Develops ICP definitions, buyer personas, key use cases, and competitive positioning for each vertical.

Responsibilities

• Customer and market intelligence: Stay close to customers, prospects, analysts, and the competitive landscape in each vertical. Surface insights that sharpen positioning and inform product direction.
• Vertical GTM strategy: Define and own the go-to-market strategy for Decagon's priority industries. Develop ICP definitions, buyer personas, key use cases, and competitive positioning for each vertical.
• Messaging and positioning: Craft the core narrative for how Decagon wins in each industry. Develop differentiated value propositions grounded in real buyer pain, vertical-specific proof points, and Decagon's technical moat. Own the messaging hierarchy from category level down to persona level.
• Sales enablement: Build the assets and plays that help the sales teams win: battlecards, industry primers, objection handling, discovery question frameworks, and deal-stage content. Measure what actually gets used and improves conversion.
• Lifecycle marketing: Partner with Growth to plan how vertical programs come to market, from ABM campaigns and field events to customer stories and analyst moments.
• Align with Product and Sales: Serve as the connective tissue between Product and Sales for your industries. Ensure that new product capabilities get translated into vertical-specific value quickly, and that field feedback loops back into roadmap and messaging.

Requirements

• 10+ years of experience in product marketing or industry/solutions marketing, ideally at a B2B SaaS company.
• Ownership of a vertical or segment GTM strategy, not just execution within someone else's framework.
• A strong messaging strategist who knows how to develop a point of view, translate it into crisp narratives, and pressure-test it with buyers and sellers.
• Experience working closely with enterprise sales teams and understanding what it takes to influence a complex, multi-stakeholder deal.
• The ability to think in positioning before thinking in deliverables. Asking "why does this matter to the buyer?" before "what should this say?"
• Comfortable with ambiguity and the ability to define the structure others will execute against. Experience building analyst and press relationships within a specific industry.
• Experience launching new vertical motions from scratch, not just inheriting a playbook.
• Familiarity with the AI or CX technology landscape and the ability to credibly engage with technical and non-technical stakeholders alike.

Qualifications

• Experience marketing to complex, regulated industries.
• Track record launching new vertical motions from scratch, not just inheriting a playbook.
• Familiarity with the AI or CX technology landscape and the ability to credibly engage with technical and non-technical stakeholders alike.
• Experience building analyst and press relationships within a specific industry.

Skills

• Strong communication skills
• Ability to build and maintain relationships with key stakeholders
• Experience in developing and executing marketing strategies
• Understanding of B2B SaaS products and markets
• Experience in complex, regulated industries

Benefits

We proudly offer the following benefits for our full-time employees:

• Take what you need vacation policy (subject to local requirements; UK employees receive 25 days of statutory leave)
• Medical, Dental, and Vision benefits for you and your family
• Life Insurance and Disability Benefits
• Retail Plan (e.g., 401K, pension)
• Parental Leave
• Fertility and family building benefits through Carrot
• Daily lunches and snacks in the office to keep you at your best