Head of Inbound Marketing

Full-time Head of Inbound Marketing role based in New York.

About the role

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Responsibilities

• Develop and execute inbound marketing strategies to drive lead generation and customer acquisition.
• Oversee content creation, SEO, email marketing, and social media campaigns to increase brand awareness and engagement.
• Collaborate with sales, product, and design teams to align marketing efforts with business goals.
• Analyze performance metrics and optimize campaigns for maximum ROI.
• Manage and mentor a team of marketing professionals to deliver high-impact results.
• Stay updated on industry trends and implement innovative marketing techniques.

Requirements

• Proven experience as a Head of Inbound Marketing, Marketing Manager, or similar role.
• Strong understanding of SEO, content marketing, email marketing, and social media strategies.
• Experience with marketing automation tools and analytics platforms (e.g., HubSpot, Google Analytics).
• Excellent leadership and team management skills.
• Ability to analyze data and make data-driven decisions.
• Exceptional written and verbal communication skills.
• Bachelor’s degree in Marketing, Business, or a related field; MBA or advanced degree is a plus.