Head of GTM & Broker Network Expansion

About the role

The Head of GTM & Broker Network Expansion – Powered by Surf On Demand is responsible for architecting, launching, and scaling the broker platform. This role involves recruiting, training, and managing a nationwide network of charter brokers, developing sales strategies, and building scalable systems for rapid expansion.

Responsibilities

• Lead the national go-to-market strategy for the Powered by Surf On Demand broker platform.
• Recruit, onboard, train, and scale a nationwide network of 100+ charter brokers, independent agents, and broker teams.
• Develop and execute broker roll-up and acquisition strategies, including identifying, recruiting, and integrating existing brokerage teams into the platform.
• Build and manage a multi-million-dollar charter sales organization focused on sustainable long-term revenue growth.
• Design scalable onboarding, certification, training, and sales enablement programs for brokers at all experience levels.
• Establish operational frameworks, KPIs, compensation structures, accountability systems, and performance management standards across the organization.
• Partner with executive leadership to define expansion strategy, market penetration initiatives, and long-term platform growth objectives.
• Assist in the development and implementation of proprietary in-house technology platforms, CRM systems, broker tools, reporting infrastructure, and workflow automation.
• Collaborate cross-functionally with Operations, Marketing, Finance, Product, and Technology teams to optimize broker performance and customer experience.
• Analyze revenue performance, broker productivity, pipeline health, and operational metrics to identify opportunities for optimization and scale.
• Lead strategic initiatives related to enterprise partnerships, affiliate channels, and broker network expansion.
• Serve as a senior representative of Powered by Surf On Demand at industry conferences, trade events, and strategic partner meetings.
• Build a culture of performance, entrepreneurship, accountability, and collaboration across a rapidly scaling organization.
• Provide ongoing reporting, forecasting, and strategic recommendations directly to the Head of Surf Technologies and executive leadership team.
• Support M&A-style evaluation and integration of broker teams, books of business, and partnership opportunities.

Qualifications & Experience

• 7+ years of leadership experience in private aviation, charter brokerage, luxury sales, or high-performance transactional sales environments.
• Proven experience recruiting, scaling, and managing large distributed sales or broker organizations.
• Demonstrated success leading teams of 25+ professionals, with experience scaling organizations beyond 100+ representatives strongly preferred.
• Deep understanding of charter brokerage operations, broker economics, and aviation sales infrastructure.
• Experience executing broker acquisition, roll-up, or platform expansion strategies strongly preferred.
• Strong operational mindset with the ability to build scalable systems, processes, and reporting structures.
• Experience collaborating with product and engineering teams to develop internal sales technology, CRM systems, or operational platforms.
• Proven ability to drive significant revenue growth in fast-paced, entrepreneurial environments.
• Strong analytical, forecasting, and financial modeling capabilities.
• Exceptional leadership, communication, coaching, and organizational development skills.
• Demonstrated ability to influence senior leadership and execute cross-functional initiatives.
• High adaptability and comfort operating inside a rapidly evolving public company environment.
• Growth mindset with a passion for innovation, aviation, and building category-defining businesses.

Benefits

• Health & Wellness: Medical, dental, and vision insurance; air ambulance coverage; short-term disability; pet insurance; health savings accounts; and company-paid life insurance (eligibility begins the 1st of the month after 30 days of employment).
• Retirement Plans: 401(k) participation available.
• Generous PTO: 1 day of PTO earned per month after probationary period, plus paid holidays.
• Employee Discounts: Access to the My ID Travel program after probationary period, offering: Discounted standby flight tickets for you and your family Discounts on hotels, resorts, car rentals, and cruises.