Head of Growth / CMO - Fully Remote - Mobile Games

About this roleCoTrain is hiring on behalf of Anova Labs, a mobile gaming studio focused on launching, scaling, and monetizing highly addictive, viral mobile games. Their first game is in development, and they’re looking for the growth leader who’ll take it to market and build the system behind every launch after it. CoTrain is a vetted marketplace that connects companies with elite, pre-screened talent, so you go straight to real work. They want someone who has actually scaled mobile games before — a former mobile gaming founder, a CMO or Head of Growth at a gaming studio, a senior media buyer who’s profitably scaled games, or a growth operator who understands both product and acquisition. Proven results matter more than titles or years. Experience at an established publisher with high-ranking App Store games is a big plus. This is not a role for someone who only knows how to run ads — they want someone who can look at a game, estimate its acquisition economics, see its monetization potential, and build a plan to scale it. What you’ll ownFind game concepts with strong viral and commercial potentialReverse-engineer competitors’ growth and monetization strategiesBuild financial models to decide which games are worth launching and scalingRun paid user acquisition across Meta, TikTok, Google, AppLovin, Unity, and other gaming channelsWork with developers to improve retention, engagement, and monetizationSet clear KPIs for testing, killing, iterating, or scaling each gameBuild a repeatable system for launching profitable mobile games What you should know coldMobile game unit economics: CPI, CAC, LTV, ROAS, ARPU, ARPDAU, retention, payback periods, cohort profitabilityMonetization: in-app purchases, rewarded ads, interstitials, hybrid modelsGame analytics: D1 / D7 / D30 retention, ROAS curves, LTV by cohortViral game mechanics and what makes simple games addictive and shareableCreative strategy: testing hooks, analyzing competitors, scaling winning conceptsTaking a game from initial testing to profitable daily ad spend Preferred backgroundHypercasual, hybrid-casual, idle, puzzle, or other viral mobile categories Compensation$84,000–$180,000/year, , plus tiered incentives tied to performance. Depending on experience and track record. Remote, full-time or contractor — flexible for the right person. Ongoing (6+ months). How to applyApply through CoTrain, not by email — open the listing on CoTrain, sign in or create your expert profile if you’re new, and send us:Mobile games you’ve personally launched, grown, or scaledYour role and the results you achieved (revenue, ad spend, ROAS, CPI, LTV, or similar)Your experience with mobile game monetization and unit economicsOne mobile game you think has strong scaling potential today, and why We’re prioritizing operators with real results over traditional resumes. You’ll also take a short 8-minute interview as part of your application. From there you’ll get vetted and matched through the platform, and we’ll reach out to you on CoTrain. PS: We review applications daily — make sure you complete your 8-minute interview to be considered.