Head of Global Marketing Partnerships
Criteo is seeking a Head of Global Marketing Partnerships to support key strategic and high-growth partnership initiatives, beginning with OpenAI and expanding across broader AI, Retail Media, and Commerce ecosystem partnerships over time. This role sits at the intersection of Partnerships, Product Marketing, Sales Enablement, Communications, and Customer storytelling, and will take an active role on the marketing leadership team.
Responsibilities
- Lead partner marketing strategy and execution across key strategic partnerships, initially focused on OpenAI.
- Develop scalable programs to support advertiser adoption, market launches, product rollouts, and commercialization efforts.
- Coordinate cross-functional launches and partner activations across Sales, Product, Marketing, Communications, Legal, and Operations, helping align stakeholders and drive execution across matrixed teams.
- Support international market expansion efforts tied to strategic partnerships.
- Coordinate joint marketing calendars, launch moments, communications opportunities, and co-branded initiatives across internal teams at Criteo and external strategic partners to ensure alignment, execution, and market readiness.
- Lead development of customer case studies, proof points, testimonials, and partner success narratives in coordination with Sales, Product Marketing, Communications, Analytics, and external partners.
- Drive alignment across internal stakeholders to accelerate time-to-market for customer stories, launch communications, and external partnership announcements.
- Partner with internal teams to support executive presentations, fireside chats, industry events, webinars, and partner-facing thought leadership initiatives.
- Help strengthen Criteo’s market positioning and category leadership within AI-driven commerce and emerging advertising ecosystems through coordinated storytelling and strategic communications efforts.
- Support development of internal enablement materials, FAQs, launch kits, sales narratives, and training resources tied to strategic partnerships.
- Translate complex partnership initiatives into clear commercial narratives for internal teams and customers.
- Partner closely with Sales, Product Marketing, and GTM leadership to support market readiness and adoption efforts.
- Act as a connective partner across teams to surface feedback, identify adoption blockers, and improve coordination around strategic partnership launches and commercialization efforts.
Requirements
- 5+ years of experience in partner marketing, product marketing, strategic partnerships, business marketing, or related GTM roles.
- Experience working within advertising technology.
- Strong executive communication, storytelling, and stakeholder management skills.
- Experience supporting emerging products, beta programs, or early-stage commercialization efforts.
- Experience working on the brand side is a strong advantage.
- Ability to operate effectively within fast-moving and ambiguous environments.
- Exceptional cross-functional collaboration and organizational leadership capabilities.
- Demonstrated ability to influence and drive alignment across teams without direct organizational authority.
- Experience supporting customer case studies, webinars, events, and thought leadership initiatives.
- Comfortable working directly with external partners and senior leadership stakeholders.
Success Metrics
- Advertiser adoption: Number of advertisers activated on priority partnership initiatives; adoption rate across target accounts; expansion from pilot to repeat usage.
- Launch execution: Percentage of launches executed on time; number of partner markets successfully activated.
- Customer proof points: Published case studies, testimonials, or external proof points; share featuring strategic or marquee customers.
- Sales enablement effectiveness: Utilization of partner-specific enablement materials by Sales teams; trainings completed across priority field teams; seller feedback on readiness and message clarity.
- Commercial impact: Influenced pipeline and/or revenue tied to partner marketing initiatives; number of opportunities supported with partner-specific narratives or materials; contribution to expansion of strategic partnership programs.
About Us
We’re Criteo, the Commerce Intelligence Platform. Criteo helps businesses turn shopper signals into commerce outcomes while delivering more relevant experiences for shoppers. We use proprietary commerce intelligence and AI decisioning to drive relevance for shoppers and performance for businesses. Our culture is unique and diverse, with 3,600 Criteos collaborating globally to build an open, impactful, and forward-thinking environment.
Benefits
- Ways of working: Hybrid model blending home and in-office experiences.
- Grow with us: Learning, mentorship, and career development programs.
- Your wellbeing matters: Health benefits, wellness perks, and mental health support.
- A team that cares: Diverse, inclusive, and globally connected workplace.
- Fair pay & perks: Attractive salary, performance-based rewards, and family-friendly policies, plus potential for equity depending on role and level.
Pay
The US base salary pay range for this position per year is: $134,080 - $172,500.
Additional US Benefits
- Quarterly or annual bonus and restricted stock units (for eligible roles).
- Healthcare, dental, and vision insurance.
- 401(k) plan with company match.
- Short-term and long-term disability coverage, life insurance.
- Family forming and wellness benefits.
- Flexible Work financial support.
- Learning opportunities.
- Robust annual leave plan including volunteer time off and summer vacation days.