Head of Global ISV Marketing, Global Partner Marketing

About the role

The Head of Global ISV Marketing at AWS leads the organization responsible for both direct and partner marketing strategy, planning and execution for independent software organizations (ISV) globally.

Responsibilities

• Develop, own and execute the Global ISV marketing plan including partner coverage, integration into AWS-led demand generation, MDF planning, and partner-led demand generation.
• Develop, own and execute the ABM plans to support partner growth strategies with customers.
• Hire and develop a team of partner marketing professionals and ABM specialists that plan and deliver partner demand generation programs including integrated campaigns, digital marketing and events.
• Partner closely with field marketing to ensure a unified marketing strategy across geographies specifically the development of account based marketing programs and scale strategies with partners.
• Work closely with the global partner and direct sales leaders to understand regional priorities and execute plans to drive opportunities and pipeline that can support them.
• Drive cross-functional collaboration with extended marketing teams (Digital Marketing, events, Field teams) to execute partner-led programs.
• Work with global and regional teams to share best practices and ensure alignment across different marketing efforts.
• Set goals, measure and report outcomes to the internal business and external partner stakeholders.

Requirements

The ideal candidate brings extensive experience building, leading and developing large, complex marketing teams that grow customer demand globally.

The candidate will be able to demonstrate communication skills, analytical capabilities, deep understanding of the marketing mix, and proven ability to work cross-functionally with multiple stakeholders.

Qualifications

• 10+ years of professional non-internship marketing experience
• Experience managing teams
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience driving direction and alignment with cross-functional teams