Head of Global Consumer Experience & Mobile

Job Summary

Ralph Lauren Digital seeks an innovative, commercially minded, and deeply consumer-centric Head of Global Consumer Experience & Mobile to lead the global consumer experience, drive mobile app expansion, and establish a CX & Mobile Center of Excellence.

Key Responsibilities

• Drive the global mobile app strategy, roadmap, and P&L—driving growth in traffic, conversion, engagement, and app-driven revenue with Regional Digital Commerce leaders.
• Define the expansion plan for new markets considering business and commercial priorities with Regional Digital Commerce leaders.
• Set the global vision for a mobile-first consumer journey, ensuring mobile capabilities consistently lead and inspire broader ecosystem evolution in partnership with Product Management and Digital Design & UX.
• Establish mobile KPIs, financial targets, investment frameworks, and performance management rigor.
• Leverage data, analytics, and AI-driven insights to optimize user acquisition, retention, lifetime value, and overall performance.

Requirements

• Global Mobile App Strategy & Expansion
• Mobile Center of Excellence (CoE) Leadership
• Global Consumer Experience Ownership
• AI-Driven Experience Innovation

Experience & Education

• Bachelor’s degree in Business, Technology, Engineering, or related field
• 10+ years in digital, mobile, or consumer experience leadership roles across global organizations

Skills & Expertise

• Proven success scaling mobile app capabilities, P&L ownership, and leading cross-functional digital initiatives
• Experience operating in both global and regional environments
• Leadership & Strategic Skills
• Demonstrated P&L and financial ownership
• Ability to drive enterprise-level change and influence senior-level stakeholders
• Strong strategic planning and commercial acumen
• Executive-level communication and storytelling
• Proven success building Centers of Excellence or similar global operating models
• Technical & Functional Expertise
• Deep understanding of iOS/Android ecosystems, mobile architecture, and mobile lifecycle management
• Experience with AI, machine learning, personalization engines, or large-language-model-driven experiences
• Strong knowledge of UX/UI principles, CX frameworks, and digital product management
• Expertise in analytics, experimentation, and data-driven optimization
• Understanding of mobile commerce, payments, identity, messaging, and push architectures

Preferences

• Experience with AI, machine learning, personalization engines, or large-language-model-driven experiences
• Identification of emerging technologies and evaluation of their potential to evolve how consumers discover, shop, learn, and engage with the brand

Team Leadership & Talent Development

• Lead and mentor a high-performing global team across Mobile & CX
• Attract, develop, and retain top digital, mobile, and consumer experience talent
• Foster a culture that reflects Ralph Lauren’s values

Travel

• Global travel required to support regional launches, alignment, and cross-market experience development.