Head of Field Marketing
Job Summary
We're looking for a highly driven, hands-on Head of Field Marketing to establish and scale our field marketing program. This is not an event coordinator role. We need a startup-minded marketer who can build programs from scratch, execute flawlessly, and create meaningful engagement opportunities with security leaders that drives brand awareness, pipeline growth and revenue.
Key Responsibilities
Own and execute Frame's field marketing strategy, including conferences, trade shows, executive dinners, roundtables, customer events, and partner events.
Own and manage event execution end-to-end, including vendor coordination, logistics, travel, booth design, swag, signage, attendee experience and post-event follow-up.
Drive pipeline generation through creative field marketing initiatives and close partnership with Sales and Partner teams.
Leverage cybersecurity industry knowledge to recommend the highest-impact events, communities, and sponsorship opportunities.
Collaborate with GTM Systems & Tools teams to ensure accurate lead capture, attribution, campaign measurement and event ROI.
Manage budgets, timelines, project plans, and reporting with exceptional attention to detail.
Cook up cross-functional coordination with Sales, Marketing, Leadership, customers, and partners to meet deadlines, obtain necessary feedback, approvals and decisions ensuring seamless alignment and execution.
Equip sales teams with the information, resources, and logistics they need to maximize event success.
Continuously test new ideas, event formats, and engagement strategies to strengthen Frame's presence within the cybersecurity community.
Requirements
4+ years of B2B field marketing experience
Deep understanding of the cybersecurity ecosystem and buyer landscape
Proven experience driving pipeline-generating marketing programs and showing event ROI to executive leadership
Ability to travel and be onsite for key events
Strong project management and operational execution skills
Ability to manage multiple priorities in a fast-paced startup environment
Excellent communication and stakeholder management skills
Highly detail-oriented with exceptional follow-through
Benefits
Medical, dental and vision insurance
Monthly connectivity reimbursement
Unlimited paid time off
401(K) Retirement Savings Plan