Head of Field Marketing and Events, Gen AI

About the role

The Head of Field Marketing and Events will lead the development and execution of Scale’s Gen AI and Research field marketing and events program. This includes overseeing all events, from executive dinners and meetups to research conferences and the annual AI Leadership Summit.

Responsibilities

• Own annual planning for all Gen AI and Research events including strategy and budget
• Establish event activities in line with sales goals and deal acceleration, prioritizing goals from the go-to-market leadership and business development teams on event location and audience
• Manage team of field marketing and events managers who will execute on planning and logistics
• Manage contractor relationships including event production firms and outside vendors, and event budgets
• Align with growth marketing on marketing campaigns and marketing qualified lead (MQL) reporting
• Track event campaign performance, measuring ROI, results, and metrics through Salesforce and own any course correction for events that are not performing
• Own all aspects of Scale hosted conference, Scale AI Base Camp, including venue selection, vendor management, logistics, speaker and attendee invites, and agenda
• Support the Gen AI and research portion of Scale’s annual AI Leadership Summit conference including content, speaker logistics, agenda, and overall in-person and remote event experience
• Interface with external executives and their teams in order to secure speakers and support their presentation planning for Scale hosted events and conferences
• Willingness to travel up to 50% in order to execute on in-person events

Requirements

Ideal candidates will have 12+ years of experience in field and event marketing, experience fully managing and executing events ranging from 30 to 5000+ attendees, ability to manage and multi-task on multiple projects and events while liaising across internal teams with multiple stakeholders, impeccable attention to detail and proactive approach to troubleshooting, excellent written and verbal communication skills, experience with marketing and sales CRMs including Hubspot, Salesforce, and Outreach programs, collaborative and positive attitude, with the ability to work across teams and timezones including with executive leadership and external executives.

Qualifications

Compensation packages at Scale for eligible roles include base salary, equity, and benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position and may be inclusive of several career levels at Scale; it will be determined during the interview process based on work location and additional factors, including job-related skills, experience, qualifications, interview performance, and relevant education or training. Scale employees in eligible roles are also granted equity based compensation, subject to Board of Director approval. Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You'll also receive benefits including, but not limited to: comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.

Benefits

Your recruiter can share more about the specific salary range for your preferred location during the hiring process, and confirm whether the hired role will be eligible for equity grant. You'll also receive benefits including, but not limited to: comprehensive health, dental and vision coverage, retirement benefits, a learning and development stipend, and generous PTO. Additionally, this role may be eligible for additional benefits such as a commuter stipend.

Pay

$189,600 - $237,000 USD

Schedule

Full-time