Head of Events

About the role

If you love great hospitality, great events and the thrill of turning relationships into meaningful business, you might really like this job. If you also love movies, even better. Metro Private Cinema is an upscale private cinema experience from the founder of Alamo Drafthouse Cinema. Our flagship Chelsea location features 20 private cinema suites available for movies, meetings, corporate events, private screenings, celebrations, sports, karaoke and gaming, paired with upscale contemporary dining, an ambitious wine and cocktail program and highly personalized service. Metro is seeking a Head of Events to lead private event sales and drive significant revenue growth for the business. This is a senior sales role for an experienced, proven hospitality or events professional. We are looking for someone who can pursue major accounts, build long-term relationships, develop new business and convert opportunities into meaningful revenue. The opportunity is significant. This position offers a $100,000 base salary plus 6% commission, creating substantial earning potential for a high performer. This is not an order-taking sales position. Metro already generates inbound interest, but the person we are looking for knows how to create business. We want someone who can identify companies, agencies, planners and organizations that should be doing business with Metro, get in front of the right decision-makers and close. We are looking for a home run hitter.

Responsibilities

• Lead Event Sales: Own Metro's private event sales strategy and sales performance. Drive the process from prospecting and initial inquiry through negotiation, contract and handoff to Operations.
• Create New Business: Build a proactive business development engine targeting corporate clients, agencies, entertainment companies, event planners, executive assistants, luxury brands, organizations and other high-value prospects.
• Pursue Major Accounts: Identify and cultivate high-value clients with the potential to generate significant individual events and recurring annual business. Develop relationships beyond individual bookings and position Metro as a long-term events partner.
• Own the Pipeline: Maintain a disciplined, active sales pipeline with clear forecasting and rigorous follow-up. Know what is likely to close, where opportunities stand and what needs to happen next.
• Deliver Against Revenue Goals: Take ownership of event sales targets and develop the activity, pipeline and relationships necessary to achieve them. Understand the numbers and adjust strategy when performance is behind plan.
• Sell the Experience: Conduct compelling site visits, presentations and client meetings that bring Metro to life. Understand what a client is trying to accomplish and creatively use our cinemas, food, beverage, technology and entertainment capabilities to build an experience around it.
• Maximize Event Value: Look beyond the initial request and identify opportunities to grow each piece of business through additional spaces, premium food and beverage, entertainment, custom programming and other enhancements.
• Build Repeat Business: Turn successful events into lasting relationships. Develop a portfolio of repeat clients, nurture key accounts and create referral opportunities.
• Know the Market: Maintain a strong understanding of the New York City private events landscape, competitive venues, client expectations and emerging opportunities. Know where Metro can win and pursue that business aggressively.
• Develop Metro's Sales Reach: Help expand awareness of Metro within the corporate, agency, hospitality, entertainment and events communities through networking, outreach, partnerships and relationship development.
• Partner with Operations: Work closely with Operations, Culinary and Service leadership to ensure what is sold can be executed exceptionally well. Maintain clear handoffs and communication so the client's experience matches what was promised.
• Represent Metro: Serve as a polished, credible and enthusiastic ambassador for Metro with corporate decision-makers, event planners, agencies, movie studios, hospitality partners and private clients.
• As Metro grows, the Head of Events will also play an important role in developing our broader events sales strategy