Head of Direct Retail

About the role

As the Head of Retail Americas, you will be part of the Americas Direct Leadership Team, reporting to the VP of Dyson Direct Americas. As a senior member of this team, you will be expected to contribute to shaping overall Americas Direct Vision, Strategy and Culture.

You will have full accountability for directing all retail operations and staff, providing leadership and managing all stores to maintain growth and profitability. You will be tasked with achieving maximum operational effectiveness and efficiency and delivering a seamless and satisfying customer experience while maintaining our global vision for retail. We have ambitious growth plans for our Direct Retail portfolio which include Flagship, boutique stores and a Retail and Service concepts amongst others where our teams will be responsible for creating a seamless and consistent Dyson Experience to capture the hearts and minds of our owners. We are looking for creativity, a free thinker, and someone who knows how to use their retail space to educate and excite people about technology and our machines.

Responsibilities

• Shape our Direct Retail strategy and portfolio, thinking and acting as a P&L owner
• Create and regularly revisit the Dyson’s retail strategy for the Americas, inclusive of potential new locations, ongoing network optimization and investments, and testing new formats.
• Use open feedback mechanisms with the operations team and other departments to ensure integration of the Direct Retail strategy into the plans and objectives of the Direct function as well as all functional teams involved.
• Translate the strategic goals into retail operational and financial plans to achieve the required targeted growth in customer experience, sales and profit.
• Influence and support the retail element of the annual budget process ensuring understanding and buy in from the leadership team; Constantly review financial data and work with the Store Managers to provide the right balance between aspirational and realistic targets for both the annual budget and monthly forecasts.
• Maintain and constantly develop innovative and cost-effective stock generation; monitor stock weekly to achieve bottom line sales budget against monthly targets.
• Partner with IT regarding any required changes or upgrades to store POS or IT systems.
• Lead and develop a team of high performing team
• Work with the HR Business Partner and team to ensure people development and growth is a priority, that people management issues are satisfactorily resolved and relevant HR policies and procedures are adhered to.
• Take a lead role in building a strong customer service and sales management culture with the operations team; spend time coaching Store Managers, identifying skills and opportunities for development; provide advice and guidance on staff issues when needed
• Proactively manage and review the performance and progress of Store Managers and their staff, set objectives and targets; work with Training Manager to develop individual training plans for the team

Requirements

• 10 years’ management experience in retail stores required
• 5 years’ experience managing multiple retail stores in the US market required
• Experience in planning leading to operational excellence required
• Experience managing a P & L required
• Must have a high level of customer focus
• Able to understand the Dyson brand and uphold its integrity
• Strong organizational skills, able to deal with multiple tasks simultaneously
• Must be a highly motivated, enthusiastic team player, driven by creating innovative customer experience
• Dynamic, driven, energetic, engaging and ability to think strategically, analytically and operationally to drive strong plans and results
• An innovative thinker who enjoys learning and solving problems, able to successfully collaborate cross-functionally to achieve business objectives
• Able to motivate, inspire, and lead a growing team in an ever-changing business environment
• Expert people developer with an emphasis on leading vs. managing
• Excellent written and verbal communication skills with all audiences and levels of leadership; able to build strong relationships with all types of people.
• Comfortable engaging and collaborating with senior executives including Global C-level and shareholders.

Qualifications

• Bachelor’s Degree strongly preferred. Master’s Degree is a plus.
• Able to travel up to 50% of the time required.
• Able to work a varied schedule including key shopping holidays, nights and weekends if needed.
• Able to lift, push or pull up to 30lbs
• Experience in premium and/or electronics retail is a plus
• Experience in Canada market is a plus

Skills

• Strategic Planning
• Operational Excellence
• Customer Focus
• Team Leadership
• People Development
• Communication Skills
• Collaboration
• Strategic Thinking
• Problem Solving

Benefits

At Dyson, how we reward you is linked to our high-performance culture. But it’s about more than salary and bonus. Through a package of financial, lifestyle and health benefits, we support whatever stage of life you’re in and the moments that matter.

• 401K with up to a 4% match
• Company paid Life Insurance and AD&D
• Flexible Savings Account (FSA) and Health Savings Account (HSA)
• Competitive Paid Time Off Benefits including Separate Holiday, Sick, and Vacation Time
• Pre-tax Commuter Benefits (applicable areas only)
• Generous Child Care Leave Program
• Wellness Program
• Employee Assistance Program
• Dyson Product Discounts
• Multi-Level Healthcare Coverage Options
• Vision & Dental Coverage
• Company paid Short-Term and Long-Term Disability

Pay

$195,200-$244,000 annually + bonus opportunity

Schedule

Variety of schedules including key shopping holidays, nights and weekends if needed.