Head of Digital Marketing

About the role

The Head of Digital Marketing will lead Firstup’s global digital growth strategy, driving measurable pipeline, bookings, platform adoption, and customer retention. This leader will own digital demand generation, the company website, paid channels, content strategy, and lifecycle marketing while partnering closely with Sales, Product, Customer Success, and Marketing Operations. As a strategic and hands-on player-coach, they will build a high-performing team and establish a disciplined, data-driven approach to investment, execution, and optimization.

Responsibilities

• Build and execute a clear, measurable digital demand generation strategy aligned with company priorities and objectives, including bookings growth and platform adoption, and product launch success.
• Build and execute a compelling AEO and SEO strategy to amplify our point of view in the market and drive inbound demand.
• Own global paid channel strategy across Paid Search, Paid Social, Programmatic, Affiliate, and other channels for enterprise audiences, including planning, forecasting, budget pacing, audience design, and performance management.
• Build and execute top-of-funnel account engagement programs (content, paid, nurture) that surface intent and engagement signals across target accounts, and establish clear criteria/thresholds for advancing accounts into the ABM program.
• Partner with the ABM lead to define account scoring and handoff criteria, ensuring a consistent flow of engaged, qualified accounts move from digital marketing into 1:1/1:few ABM plays.
• Partner closely with Sales, Product, and Customer Success to ensure marketing drives pipeline, product engagement, and retention via digital channels.
• Own the company website as a strategic growth asset, improving positioning, buyer journeys, conversion, and experimentation.
• Lead demand generation programs that support both new business acquisition and expansion opportunities.
• Build a content strategy that supports the full buyer journey, strengthens Firstup’s market position, and improves conversion at every stage.
• Establish a rigorous operating cadence around goals, investment decisions, performance insights, and optimization.
• Lead the team to develop lean and effective campaigns