Head of Demand Generation
Ladders · New York, NY · 3 days ago
On-siteMarketing$200k–$260k/yrFull-time
Responsibilities
- Own the demand generation strategy and execution aligned with company goals
- Lead the scaling of demand generation programs across various channels
- Implement data-driven initiatives to nurture leads and drive conversions
- Create multi-channel campaigns tailored to segments throughout the client journey
- Expand brand recognition across new and existing client demographics
- Develop and oversee event strategies for lead generation and brand building
- Manage marketing budgets across digital channels to enhance brand visibility and user engagement
- Analyze performance with KPI tracking to optimize marketing efforts and strategies
- Build and mentor a high-performing marketing team
Qualifications
- 10+ years in demand generation, ideally in B2B SaaS or financial services marketing
- Proven success in building and leading demand generation teams
- Strong expertise in digital marketing channels like paid search and social media
- Ability to engage cross-functional teams and manage diverse stakeholders
- Proficiency in developing and executing event strategies as part of marketing efforts
- Experience with analytics and KPI tracking to optimize campaign performance
Benefits
- Bonus and equity opportunities as part of compensation
- Comprehensive benefits package to support health and well-being
- Flexible work environment, adaptable to different work locations