Head of Demand Engine

About the role

The Head of Demand Engine will build the engine that turns Notion's best product stories, customer proof, and market opportunities into scaled pipeline. This role oversees demand programs across various channels and regions, including campaigns, digital, paid strategy, webinars, email, web, and emerging channels.

This role partners closely with Product Marketing on audience and offer strategy, with Performance Marketing on paid execution, and with Field Marketing & Events on in-person activations. It is a senior leadership position with both AMER and global scope, responsible for setting standards for demand planning, running, testing, and measuring programs.

Responsibilities

• Own the demand programs strategy, calendar, and operating rhythm across priority audiences, segments, and offers.
• Turn strong product stories, content, customer proof, and market opportunities into integrated programs that can scale across channels and regions.
• Build a high-velocity testing practice. Set a high bar for creative and execution, learn quickly, and put more weight behind what works.
• Serve as the global point person for paid digital demand strategy. Define the audiences, offers, creative, programs, and goals, then partner closely with Performance Marketing on execution and optimization.
• Lead digital demand across webinars, email, web, review sites, nurture, and new formats, creating new programs where the strategy calls for them.
• Partner with Marketing Ops and RevOps to build a trusted global approach to marketing ROI, attribution, forecasting, MQA/MQL methodology, and campaign reporting.
• Work closely with Enterprise Product Marketing on audience, offer, and campaign strategy, and with Field Marketing & Events on coordinated execution.
• Help build our muscle in account-based marketing and partner marketing as those motions develop.
• Be a trusted partner to Sales and executive leadership. Bring a clear point of view, make the numbers legible, and advocate for what will have the most impact.
• Hire, coach, and lead a strong team across demand programs and digital demand.

Requirements

• A track record of building and scaling B2B demand programs that create qualified pipeline.
• Strong judgment and taste. You can point to specific programs that worked because the audience, offer, creative, and execution were sharp.
• Deep digital demand experience across paid strategy, email, web, webinars, nurture, and integrated campaigns.
• A testing mindset and the operating discipline to turn learnings into repeatable programs, systems, and investment decisions.
• Comfort with data. You can work closely with Marketing Ops and RevOps on attribution, reporting, forecasting, and ROI, and translate the numbers into clear action.
• Executive presence. You earn trust with Sales and company leaders, hold a strong point of view, and are comfortable making hard calls.
• Experience leading and developing strong teams in a fast-moving environment.
• Experience operating across regions, or genuine curiosity and appetite to build globally.
• Comfort with ambiguity. This model is still being written, and you’ll help write it.

Qualifications

• Experience building account-based marketing programs.
• Experience with partner or ecosystem marketing.
• Experience working across both product-led and sales-assisted growth motions.

Benefits

Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role's scope and complexity, and the candidate's experience and expertise, and may vary from the range provided below.

For roles based in San Francisco or New York City, the estimated base salary range for this role is $245,000 – $275,000 per year.

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