Head of Data Platform & Reporting

Product Ownership & Technical Architecture

• Own the evolution of Apollo, 829’s data centralization and management platform that operationalizes analytics, drives efficiency, and improves client performance.
• Develop and manage the product roadmap — balancing technical feasibility, organizational needs, and high-impact use cases.
• Own the Apollo budget and make resource-allocation decisions based on ROI and efficiency gains.
• Lead technical direction and collaborate with engineers (contract) to deliver scalable improvements.
• Identify and implement AI-driven workflows (LLM-based tooling, automated QA, predictive modeling, internal agents, etc.) that materially reduce manual reporting, accelerate insight generation, and improve operational efficiency.
• Act as the primary strategic resource for feature development, pressure testing all features and functions and coordinating with additional stakeholders as needed for review.
• Ensure data models, pipelines, and system architecture support reliable analytics and performance reporting.

Analytics, Measurement & Tracking Leadership

• Guide the agency’s measurement philosophy and the systems that support it.
• Oversee conversion tracking, ad-tracking, and analytics service delivery.
• Build measurement frameworks, tagging schemas, ETL flows and data governance processes.
• Lead the migration toward greater automation and repeatable analytics systems.
• Implement forecasting and predictive modeling tools that support client performance.

Team Leadership

• Lead a small but growing team that delivers exceptional agency and client outcomes.
• Directly manage a team of full-time specialists and bench of contract labor.
• Expand the team as needed to achieve performance objectives. Support talent development through training and process development.
• Spearhead change management and adoption of Apollo, measurement processes, and analytics tools across the agency.
• Contribute to Agency Culture & Leadership Team: Serve as a member of the leadership team, championing continuous improvement, data-driven decision making, and operational discipline.

Must Haves

• 10+ years’ experience in the agency space, with a preference for experience in analytics, product, and / or hybrid roles within digital marketing, media or agency environments.
• Proven ability to run small teams and ship high-impact data/analytics solutions with constrained resources.
• Hands-on experience with SQL, Python, DBT, APIs, ETL pipelines, and data warehousing (BigQuery, SnowFlake).
• Experience operating without a large in-house engineering team and successfully shipping data products in lean environments.
• Ability to read, review, and meaningfully contribute to application-layer code (Node, React, or similar).
• Strong understanding of tracking architecture (GA4, GTM, server-side, conversion APIs).
• Demonstrated experience creating repeatable forecasting and analytical models to predict and optimize client campaign performance.
• Strong analytical capabilities, with a history of implementing systems that enable better data collection, retention and analysis.
• Strong interpersonal skills and demonstrated ability to communicate with a variety of stakeholders.

Nice-to-Haves

• Experience with React/Node and custom front-end applications.
• Prior experience building internal analytics or performance insight platforms.
• Experience implementing custom AI tools, including chat and agentic applications.
• Background in managing contract and near/off-shore resources.