Head of Creative Marketing, Banana Republic

About the Role

Reporting to the Chief Marketing Officer, the Head of Creative is a key member of the Banana Republic Marketing Leadership Team and oversees the internal creative organization. This role leads the end-to-end creative vision for Banana Republic and Banana Republic Factory, overseeing art direction, copy, design, and experiential while partnering across Marketing, Product, Visual Merchandising, and external agencies.

Responsibilities

• Drive and evolve a creative strategy that authentically connects with the customer.
• Champion creative concepts tied to Banana Republic’s purpose and positioning across retail, digital, social, packaging, and experiential.
• Ensure all creative expressions reflect Banana Republic’s unique brand voice, maintaining consistency and emotional resonance across every touchpoint.
• Lead the creative vision behind brand events and experiences to ensure brand consistency and innovation.
• Leverage consumer and cultural insights to inform creative decisions that drive engagement and strengthen brand connection.
• Define and execute a holistic creative vision aligned with Banana Republic’s long-term vision and marketing strategy.
• Drive a high-performance creative culture that values inclusivity, innovation, and accountability.
• Partner with Brand Marketing, Product, and Visual Merchandising to ensure creative direction supports business goals and strengthens brand distinction.
• Identify and collaborate with external agencies to deliver integrated campaigns that uphold brand integrity and inspire meaningful consumer action.
• Build and inspire a diverse, world-class creative organization through mentorship, empowerment, and ongoing development.
• Lead a culture of high-performing teams with clear priorities, goals, and expectations.
• Attract and retain exceptional creative talent with a focus on growth, curiosity, and collaboration.
• Encourage cross-functional partnership to align creative execution with marketing and brand storytelling.
• Celebrate the collective success of creative teams who bring Banana Republic’s mission and values to life.
• Partner with creative operations and production teams to implement efficient processes that enable impactful, high-quality work.
• Lead creative innovation by exploring emerging trends, cultural insights, and new formats that keep Banana Republic relevant, yet with timeless style and exceptional quality.
• Measure and assess creative effectiveness, optimizing output to maximize brand and business impact.
• Champion creative consistency across all channels—retail, digital, social, packaging, and events—to deliver a cohesive and inspiring brand experience.

Qualifications

• 12+ years of progressive creative direction experience within apparel, lifestyle, or agency environments.
• Proven success driving brand evolution through emotionally resonant, purpose-driven creative work that drives brand heat.
• Experience developing and mentoring diverse, high-performing creative teams.
• Strong ability to build trust and alignment across internal partners and external agencies.
• Expertise in design, photography, and digital best practices with a strong understanding of omnichannel marketing.
• Exceptional storytelling, presentation, and interpersonal skills.
• Proficient in Adobe Creative Suite, G-Suite, Figma, Keynote, and related tools.
• Ability to thrive in ambiguity, challenge convention, and continuously evolve approach.

Pay

Salary Range: $203,500.00 - $274,700.00. Employee pay will vary based on factors such as qualifications, experience, skill level, competencies, and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county, and state requirements.

Benefits

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic, and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.
• Employee stock purchase plan.
• Medical, dental, vision, and life insurance.