Head of Creative
About the role
The Head of Creative sets the creative standard across three studios — Concept Development, Content & Production, and Performance Creative — and is accountable for how the work comes together across all of them. This is a player-coach role, and the play is division-wide. You lead the Studio Owners, who own craft and quality inside their own studios, while you own how the studios sync: where handoffs happen, where dependencies collide, and whether the combined output meets client expectations.
You’ll set narrative and visual standards company-wide, lead a multi-disciplinary creative organization that moves fast and produces work that feels fresh, and hold the seams together where studio work integrates. Creative excellence matters here, and so does what it delivers for clients.
Responsibilities
Set the creative vision and quality bar for the division, building in each Studio Owner’s craft standards
Own the framework used to evaluate creative output across all three studios, so creative excellence means the same thing everywhere
Serve as the company’s single point of accountability on creative — client expectations, market shifts, and cross-studio handoffs
Oversee campaigns, launches, and creative systems that span more than one studio
Put AI-assisted creative tools and emerging tech to work to improve speed and quality of output
Multicraft Leadership + Mentorship
Lead the three creative craft lanes — Concept Development, Content & Production, Performance Creative — and hold them to the standards above
Resolve conflicts, handoffs, and dependencies between studios
Keep storytelling, design, and campaign deployment under one creative authority instead of competing silos
Coach and develop the creative team, setting the bar for craft and cross-functional collaboration
Build a culture of energy, ambition, and craft that Studio Owners carry into their own teams
Protect the team from scope chaos and hold the line on labor margins
Business Strategy + Cross-Discipline Partnership
Own creative margin performance across the division
Design systems and workflows — including AI-assisted ones — that address efficiency and capacity pressure
Work with brand strategy and research leadership to refine the systems to turn positioning and audience insight into briefs the team can build from
Partner with digital experience and web teams so brand systems carry cleanly into digital environments
Coordinate with paid media and activation teams so campaign systems scale across audiences and platforms
Act as a senior creative voice in high-stakes client presentations, new business pitches, and scope development
Team Management
Lead, coach, and develop the creative team to foster high performance and professional growth
Set clear expectations, provide ongoing feedback, and deliver timely performance evaluations
Build a culture of accountability, collaboration, and continuous improvement
Identify development opportunities and support team members in reaching their career goals