Head of Brand Activations

Job Summary

The Head of Brand Activations at Raising Cane’s Chicken Fingers® is responsible for ideating, negotiating, orchestrating, and leading all brand activations. This role drives a deep understanding of how brand activations contribute to sales and marketing goals, support company initiatives, and deliver premium, memorable experiences.

Responsibilities

• Define and manage the brand activation strategy to align with overall brand goals and objectives
• Lead activations from concept through execution, while developing and mentoring a high-performing team
• Identify, negotiate, and secure talent in alignment with leadership, ensuring brand fit and value
• Maximize talents to build brand awareness and deliver optimal cost per impression results
• Drive planning and real-time decision making to ensure seamless execution and content delivery
• Collaborate cross-functionally to share activation plans, results, and learning across departments
• Partner with agencies and internal teams to ensure activations stay on schedule and deliver higher ROI
• Provide on-site leadership for all high-profile activations and talent engagements
• Present compelling opportunities and activation plans to leadership with clear rationale and risk assessment
• Deliver trend forward, engaging content that enhances brand reach and consumer connection
• Continuously evolve brand activations through creative thinking and industry trend awareness

Qualifications

• 10+ years’ experience in marketing, brand management, or related field
• Strong experience engaging talent and negotiating large contracts with celebrities
• Bachelor’s degree in marketing, advertising, or related field required
• Knowledge of SAG requirements and other legal implications
• Self-driven, flexible, and highly energetic with strong written and verbal communication skills
• Detail-oriented, organized, and able to manage shifting priorities
• Thrives in a fast-paced environment and proactively engages in topical opportunities