GTM Systems and Analytics Manager

Job Summary

AppZen is seeking a hands-on GTM Systems & Analytics Manager to own and scale our Salesforce ecosystem while supporting data-driven go-to-market execution. This role requires a strong combination of Salesforce administration and systems engineering skills.

About the Role

This role sits at the intersection of RevOps, Sales, and Finance, with a focus on building, configuring, and optimizing Salesforce for efficient and scalable GTM operations.

Responsibilities

• Own day-to-day administration, configuration, and optimization of Salesforce CRM
• Translate business requirements into scalable Salesforce solutions (objects, fields, flows, validation rules, automation)
• Build and test enhancements in sandbox environments and manage releases to production
• Design and improve GTM workflows (lead routing, pipeline stages, forecasting logic, approvals)
• Ensure data integrity, governance, and system scalability as the business grows
• Partner with RevOps, Sales, and Marketing to continuously improve system usability and adoption
• Identify gaps in current GTM systems and proactively implement improvements
• Support tooling and system integrations across the GTM tech stack
• Partner with stakeholders to standardize and scale processes across Sales and Revenue teams
• Partner with Finance and GTM leadership to deliver insights that inform decision-making

Requirements

• 5–8+ years of experience in RevOps, Sales Operations, or GTM Systems roles
• Strong hands-on Salesforce Admin experience (configuration, not just reporting)
• Proven ability to build in Salesforce environments (sandbox → production)
• Deep understanding of Salesforce architecture (objects, fields, flows, permissions, automation)
• Experience managing releases using change sets or other deployment tools (CI/CD tools a plus)
• Strong problem-solving skills with the ability to translate business needs into technical solutions
• Experience building dashboards and working with BI tools (Tableau, Looker, Power BI, etc.)
• Solid understanding of GTM metrics (pipeline, conversion, ARR, forecasting), with ability to support analytics as needed
• Strong communication skills and ability to partner cross-functionally with Sales, Marketing, Finance, and leadership

Qualifications

• BS/BA degree in Computer Science, Information Technology, or related field
• Experience with Salesforce CRM and related tools
• Knowledge of GTM metrics and analytics

Benefits

AppZen offers a competitive salary range of $160,000 - $190,000 per year, along with a comprehensive benefits package that includes:

• Annual performance bonus
• Stock options
• Health insurance
• Retirement plan
• Flexible work schedule

We are an equal opportunity employer and value diversity. All employment is decided on the basis of qualifications, merit, and business need.

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