GTM Ops Analyst

About the role

GlossGenius's GTM engine is scaling fast, and the ops infrastructure underneath it needs to keep pace. This role sits at the center of that. You will be the operational bridge between what Marketing builds and what Revenue can measure, trust, and act on. You own the infrastructure that makes campaigns trackable, ABM programs accountable, and every lead handoff from Marketing to Sales traceable from first touch to closed deal. The role sits at the intersection of Demand Gen, Sales, and RevOps and carries real leverage over pipeline quality and marketing efficiency at a critical moment in our growth.

What You'll Do

• Own ABM operations end-to-end, including target account list management, intent data feeds from 6sense, Bombora, and G2, account scoring in HubSpot, and audience syncs to LinkedIn, Meta, and Google
• Build and govern the demand gen data layer, including UTM framework, campaign attribution configuration in HubSpot, form and landing page routing, and demand gen reporting for RevOps (MQL volume by source, CAC by channel, and pipeline influenced)
• Build AI-powered workflows that auto-classify inbound leads, flag attribution anomalies before they hit reporting, and draft audience sync QA summaries
• Own the Marketing to Sales boundary in HubSpot, including MQL handoff logic, lifecycle stage transitions, AE assignment rules, lead scoring thresholds, and the operational SLA between Marketing and Sales
• Set up and maintain eventing in Segment for downstream paid platforms including Meta, Google, and TikTok, ensuring conversion signals are accurate, complete, and documented, and serving as the first line of diagnosis when event passthrough breaks
• Manage web tags on the Marketing Site via Google Tag Manager, owning the tag infrastructure, auditing regularly, and coordinating with Engineering on deployments
• Ensure Sales and Lifecycle Marketing teams have the data they need by using Segment to feed the right event and user data into HubSpot and Iterable respectively
• Align with GTM Engineering on attribution model validation and ABM signal pipelines, owning the HubSpot and reporting layer while Engineering owns the warehouse and sync infrastructure

What We're Looking For

• 3+ years in marketing operations, demand gen operations, or a revenue operations role at a high-growth technology company
• You’ve built AI-powered workflows that changed how a GTM ops or marketing ops function operates, automating repeatable work and redirecting time toward higher-judgment tasks
• Moves quickly with strong QA instincts, testing before shipping, documenting as you go, and auditing regularly without needing someone else to prompt it
• Hands-on HubSpot experience at an operational level, including workflows, lifecycle stages, lead scoring, form management, and reporting — you configure it, not just use it
• Experience with Segment or a comparable CDP, including configuring sources, setting up destinations, and diagnosing passthrough issues
• Hands-on Google Tag Manager experience, including deploying and auditing tags on a marketing site and coordinating with Engineering on deployments
• Strong command of campaign attribution, including UTM governance, multi-touch attribution models, and end-to-end tracking validation from first touch to closed deal
• Experience managing audience syncs to paid platforms including LinkedIn Matched Audiences, Meta Custom Audiences, and Google Customer Match

Benefits & Perks

• Competitive health & dental insurance options, effective on your first day of employment
• Flexible PTO
• In-office lunch twice per week for NYC and SF employees, plus late night dinner stipends
• Access to Wellhub, a corporate wellness platform with discounted gym memberships, fitness classes, and mental health resources
• Annual stipend for professional development and continued learning
• High performers at 5 years receive a generous stipend to use however you recharge best
• 401k benefit: employees are eligible to contribute starting day 1 of employment
• Dependent Care FSA
• Paid parental leave
• Fertility and adoption benefits via Carrot and Kindbody

Pay & Schedule

The base salary for this role is between $120,000 to $150,000 + equity + benefits. The compensation package offered is dependent upon many factors including skills, experience, location, and education. The range is subject to change and may be modified in the future. Additionally, this role is currently eligible to participate in GlossGenius's equity plan as well as a range of health & wellbeing, retirement savings, and other benefits within our total rewards offering.