GTM Global Ortho Channel Manager

About the role

This position is ideal for experienced global marketing professionals to join the Ortho Channel organization as GTM Global Ortho Channel Manager.

Responsibilities

• Developing Playbook and toolkits: builds versions and maintains the regional GTM playbooks, launch kits and asset libraries.
• Tracking Launch execution and calendar: runs the GTM launch calendar, tracking milestones and dependencies across Product, ClinEd, Marcoms and Regions.
• Regional rollout support: day-to-day contact for regions — collects localization needs and unblocks deployment issues.
• Campaign operations: coordinates asset production, approvals, translations and trafficking with agencies and Marcoms.
• Performance tracking and reporting: builds launch dashboards, adoption reports and post-launch reviews with BI.
• Leading specific projects like those related to iTero and Invisalign predictability.
• Agency and budget management.
• Partnering closely with cross-functional global teams, including Marcoms & Marketing Excellence, Clinical Education, Commercial Excellence, Analytics, Product Marketing, and Regional Marketing, you will translate deep Ortho insights into a compelling, differentiated Align value proposition.

Requirements

• Education: Bachelor’s degree in Marketing, Business, Life Sciences, or a related field; MBA or equivalent advanced degree preferred.
• Experience: 7+ years of progressive experience in global or regional marketing roles, preferably within medical devices, healthcare, dental, or life-science industries.
• Customer insight & strategy: Demonstrated experience building customer segmentations, translating insights into value propositions, and driving go-to-market strategies.
• Campaign leadership: Proven ability to design and scale global marketing or recruitment campaigns with regional execution.
• Cross-functional collaboration: Strong track record of partnering with commercial, clinical, analytics, and regional teams in complex global organizations.
• Analytical mindset: Comfort working with data and insights to inform decisions, optimize journeys, and measure impact.
• Communication: Excellent written and verbal communication skills, with the ability to influence senior stakeholders and align diverse teams.
• Teamwork: Ability to work independently while thriving in highly collaborative, matrixed environments.

Qualifications

• Complementary skills: Experience with healthcare or professional audience marketing, familiarity with customer journey mapping, onboarding optimization, and lifecycle marketing concepts, comfort working across regions and cultures in a global role, fluency in English required.

Skills

• Strong project management and organizational skills.
• Excellent interpersonal and communication skills.
• Ability to work independently and collaboratively.
• Proficiency in Microsoft Office Suite.

Benefits

For a detailed overview of the benefits offered, please refer to the General Description Of All Benefits section.

Pay

If provided, base salary or wage rate ranges are the range in which Align reasonably expects to set a candidate’s pay for the posted position. Actual placement depends on the individual skills and experience level of a candidate plus the total compensation and equity across team members.

Schedule

The role can be based in San Jose CA, Raleigh NC, or LATAM (São Paulo – Brazil) or any European offices.