GTM Engineer: Pipeline and Revenue Generation
Equinix · Tampa, FL · 1 wk ago
HybridEngineeringFull-time
About the role
We are looking for a builder to elevate how Equinix identifies, engages, and converts new opportunities, designing the automations and AI-powered systems that fuel top-of-funnel pipeline generation across both demand generation and sales development motions.
Responsibilities
- Build AI-powered prospecting and outbound personalization systems that help SDRs engage the right accounts at the right time, without the manual research overhead
- Develop intelligent inbound lead scoring, routing, and response automation that reduces friction between a prospect's first signal and their first conversation with a rep
- Serve as the builder for ideas that originate in the field, turning their insight into a production-ready solution on their behalf
- Work closely with business context experts to deeply understand the process, the friction, and the intended outcome before building, ensuring every solution is grounded in how the business actually operates
- Partner with the engineering and IT organization on more technically complex builds, bringing the GTM context and business requirements while leveraging their infrastructure and architectural expertise to deliver at scale
- Run data-driven experiments on GTM workflows and automations, measure impact against pipeline and conversion metrics, and scale what works into durable infrastructure
- Ensure every solution deployed is built to last, with appropriate guardrails around cost, performance, and operational sustainability so what gets built continues to deliver value without runaway overhead
Qualifications
- Hands-on experience building and deploying AI-powered workflows and agentic systems in a production environment, with a track record of writing business logic, designing solution architecture, and shipping reliably at pace
- Strong technical foundation with the ability to build, troubleshoot, and iterate on complex workflows
- Strong proficiency and experience integrating across GTM systems, CRM, sales engagement platforms, marketing automation, data enrichment, and intent tooling
- Familiarity with data warehouses, BI tools, or event-driven systems
- Familiarity with MarTech and Sales Development platforms such as Marketo, 6sense, Outreach, Salesloft, and Clay
- Deep understanding of outbound and inbound sales development motions, you know what an SDR and Account Executive does, what slows them down, and what a pipeline conversion metric means to a CRO
- Commercial bias: you evaluate every workflow against the revenue outcome it was designed to drive, not just whether it runs cleanly
- Curious and an experimental mindset, you approach GTM problems like a detective, test hypotheses, and iterate based on what the data shows
- Able to communicate concisely and confidently about technical topics with non-technical stakeholders, and translate business requirements into technical designs