GTM Engineer – HubSpot & Sales Enablement

At Xe, we live currencies. Founded in 1993, Xe is a global leader in currency exchange and international money transfers. What began as a simple currency converter has grown into a platform trusted by over 300 million people each year. We provide a comprehensive range of currency services and products, including our real-time exchange rates, Currency Converter, Market Analysis, Currency Data API, supporting 130+ currencies across 190+ countries with quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app, and by phone. Backed by Euronet, we process more than $115 billion in global payments annually. Xe is profitable, product-led, and focused on building reliable, user-first tools that make moving money across borders easier for everyone.

Our Principles

At Xe, we value people who take initiative, think big, and follow through. We’re curious by nature and not afraid to ask what if or try something new. Everyone’s voice matters here. We expect people to speak up, bring ideas, and take ownership of their work. We don’t micromanage. We trust each other to make good calls, take responsibility, and move fast when it counts. And we care about community. Not in a vague corporate way, but in the sense that we have each other’s backs, stay open to feedback, and build a culture of trust and real collaboration.

• Ambition. We dream big, try things out, and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery.
• Responsibility. We get involved, bring our perspective, and are always open to new ideas. We take personal responsibility.
• Community. We value a sense of belonging, trusting each other, and encouraging authenticity. We contribute to our community.

About the Role

At Xe, we're moving from hero-led selling to a repeatable, scalable go-to-market model. As our GTM Engineer, you will play a critical role in making that shift a reality. You will be responsible for designing, building, and operating our GTM engine—turning commercial objectives into clean data, targeted account strategies, automated workflows, and actionable insights that materially improve SDR and BDM performance. This is a hands-on execution role where you'll combine commercial thinking with technical execution, using HubSpot as your primary platform.

Responsibilities

HubSpot Ownership & Sales Motion Enablement

• Serve as the HubSpot expert for our Corporate Sales teams, supporting both SDRs and BDMs.
• Build and maintain sales motions, pipelines, properties, workflows, and reporting.
• Ensure HubSpot supports the way our sales organization should operate—not how workarounds develop over time.
• Drive consistency across sales activity, opportunity management, and data quality.
• Help move our teams from "doing something in HubSpot" to "doing everything in HubSpot."

Data-Led Targeting & Pipeline Generation

• Own our list strategy, including ICP definition, vertical prioritization, segmentation, and account targeting.
• Build and maintain account and contact scoring models.
• Create clean, actionable target account lists for SDRs and BDMs.
• Identify trigger events, market corridors, and buying signals that improve outreach timing and conversion.
• Continuously refine our targeting strategy based on performance and results.

Automation & Tooling

• Automate prospecting, enrichment, lead routing, task creation, and follow-up activities.
• Reduce manual administrative work through HubSpot workflows and connected technologies.
• Enable scale without adding unnecessary complexity or headcount.
• Ensure our tools improve productivity rather than create friction.

Performance Visibility & Continuous Improvement

• Turn insights into action quickly.
• Build dashboards that provide clear visibility into funnel health and execution quality.
• Partner with Sales Leadership to support performance management and operating cadence.
• Establish feedback loops that help us understand:
  • Which segments convert best.
  • Where opportunities are being lost.
  • Which messaging and sales motions drive the strongest results.

SDR & BDM Enablement

• Translate systems into practical tools that help our sales teams execute effectively.
• Provide clear guidance on who to target, how to engage prospects, and why.
• Support onboarding and ramp-up through structured GTM frameworks.
• Serve as a trusted day-to-day partner to SDR and BDM leadership.

Requirements

The Essentials

• Deep, hands-on expertise with HubSpot Sales Hub.
• Successfully built GTM or Revenue Operations systems that drive measurable revenue outcomes.
• Strong commercial intuition and understand how sales organizations operate—not just the technology behind them.
• Move seamlessly between strategy and execution while maintaining momentum.
• Take ownership of problems from beginning to end rather than simply managing projects.

Strong Plus

• Experience supporting SDR and BDM organizations at scale.
• Background in outbound sales motion design, data enrichment, or sales automation.
• Experience optimizing CRM environments following migration rather than only leading implementations.

How You Work

You're Someone Who:

• Prefers clarity over complexity.
• Takes ownership of outcomes, not just outputs.
• Enjoys building, testing, improving, and iterating.
• Influences sales organizations by creating better systems—not more bureaucracy.

Why This Role Matters

• Scale Corporate Sales sustainably.
• Improve forecasting accuracy and execution discipline.
• Transform HubSpot from a CRM into a true growth engine.
• Build a sales model that succeeds through repeatable processes—not individual heroes.

Benefits

• US Health, dental, vision and life insurance.
• 3 weeks paid vacation + personal days + sick time + holidays.
• 401(k) retirement plan with company match.
• Employee Stock Purchase Plan.
• Hybrid work schedule.
• Tuition assistance programs.
• Plumm Mental Health and Wellbeing.
• Volunteering day for a charity of your choice.
• Global Language Program offering language learning opportunities.
• Global career opportunities in an inclusive, mission-driven culture.

Why Join Us?

You'll be part of a fast-moving team where your contributions directly impact growth. We invest in our people with tools, mentorship, and opportunities to level up fast—whether that's moving into closing roles or leadership paths. You'll also play a key role in shaping how we go to market in the competitive payments space, using real insights and industry benchmarks to stay ahead of the curve.