GTM Engineer (Consultant)

The Opportunity

As a GTM Engineer (Consultant), you will:

• Design and ship agentic marketing workflows using Claude Code, n8n, and Zapier that extend Carrot's existing agent fleet across demand generation, ABM, and pipeline creation.
• Build reusable enrichment and signal plays that surface high-intent accounts for the sales and marketing teams to act on.
• Strengthen the lead-to-opportunity data foundation — clean segmentation, fast and reliable routing, and end-to-end funnel traceability — so targeting and measurement hold up.
• Build out a warehouse-native data spine (reverse-ETL, identity resolution) so agent-computed scores and signals flow reliably back into Salesforce and Outreach where reps actually work.
• Partner with Marketing Ops to evolve Carrot’s marketing automation infrastructure, including Marketo and Outreach, ensuring campaigns execute cleanly and data flows correctly downstream.
• Develop and maintain a UTM governance framework and attribution logic so marketing investment is traceable and defensible.
• Build account-based marketing infrastructure: target-account audiences from the enrichment layer, intent-driven orchestration, and multi-threaded buying-group plays that coordinate across paid, outbound, and SDR motions.
• Partner with Demand Generation and Revenue Operations to identify where manual work can be replaced by durable systems.
• Document every system you build for handoff, version control, and continuity, so the team is never dependent on a single operator.
• Evaluate the build-vs-buy tradeoff for new tooling with a clear lens on maintenance cost, quality tolerance, and team capability.
• Run qualitative and quantitative experiments on the marketing tech stack and bring evidence-backed recommendations to leadership.

About You

You likely have:

• A Bachelor’s Degree
• 5+ years in a marketing, growth, or GTM role with hands-on technical building, not just tool administration
• Demonstrated experience shipping real agents and workflows using Claude Code, Clay, n8n, Zapier, or comparable tools. You can share a link to something you built and walk through the architecture and trade-offs
• Strong fundamentals in marketing. You have an independent point of view on what good positioning, messaging, and campaign design looks like, separate from what the AI produced
• Proficiency with Marketo and Salesforce at a level beyond standard user access. You understand how campaigns, programs, and lead flows are structured
• Hands-on with a data warehouse + SQL (Snowflake/BigQuery) and reverse-ETL (Census/Hightouch) - you can move data between systems durably, not just wire point-to-point automations
• A systems mindset. You design for re-runs and reuse, use version control, and write documentation as a default, not an afterthought

Nice to Have

• Experience in healthcare, digital health, or employee benefits, with an understanding of B2B2C marketing dynamics
• Familiarity with the Carrot marketing stack: Marketo, SFDC, Outreach, 6sense, Gong, ZoomInfo, and Ramp Metrics
• ABM orchestration (6sense) and partner/channel marketing experience
• Prior experience in a founding or early-stage marketing engineering role where you established processes from scratch
• Knowledge of RevOps and SDR tooling at the point where marketing automation hands off to sales execution