GTM Engineer
About the role
Edra is solving one of the hardest problems in enterprise AI: AI models are generic but company processes are specific. We build AI agents that learn how processes actually run, and then run their operations. We're a Series A startup, backed by Sequoia and other leading VC firms, led by Co-Founders who created and led Forward Deployed AI Engineering at Palantir, and we're growing our team in New York and London. We're a deeply technical team of engineers, AI researchers, and strategists with a high bar for talent and a shared belief that exceptional people are the foundation of everything great we'll build.
We're looking for our first GTM Engineer to build and run the plays that generate qualified pipeline for Edra. As we add AEs and grow the commercial team, you'll help us figure out what works and make it repeatable across the team. You'll combine commercial judgment with technical execution: identify which accounts to go after, find a reason they should care, build the campaign, and generate qualified opportunities through close coordination with BD/AEs. You'll own the day-to-day execution and keep improving results as you learn. The initial focus is on Enterprises. You'll report into GTM and work closely with AEs, other members of the GTM team, and GTM Ops.
Responsibilities
- Develop and test new plays. Use customer conversations, account data, market signals, and seller feedback to decide who to target, why they should care, and what to test.
- Build reusable systems. Automate account sourcing, enrichment, prioritization, and outreach triggers. Connect data, CRM, and campaign tools through APIs, AI, and workflows the whole team can use.
- Launch and run campaigns. Write messaging, build sequences, and own execution. Keep audiences current, monitor deliverability and responses, troubleshoot issues, and ensure follow-up happens.
- Coordinate with sales. Agree on calls, introductions, and personalized outreach with AEs and BDRs before launch. Triage replies and hand off interested prospects with account context and clear next steps.