GTM Engineer

About the role

Basware is the clear market leader in Invoice Lifecycle Management, trusted by over 6,000 global customers and recognized #1 by Gartner, Forrester, and IDC. We revolutionized how the world’s largest organizations manage and automate AP, processing more than $10 trillion in invoices with unmatched accuracy, compliance, and control. If you’re inspired by innovation, growth, and a value‑driven culture, this is your chance to help shape the future of finance. Basware's Marketing Operations team builds the technical backbone behind our go-to-market motion, across inbound, outbound, and retention and expansion. That means systems integration, data orchestration, and AI-assisted workflows across the marketing and sales stack. The GTM Engineer designs and builds the automations, integrations, and AI agents that let marketing scale output without adding headcount. That includes the traditional GTM engineering work, like lead orchestration, routing, and scoring, but it also extends into agentic support for campaign creation, ABM personalization at scale, and project and database management across the wider marketing organization. The role is positioned for a global B2B SaaS environment and should bring enough experience to independently assess tradeoffs across speed, scale, data quality, privacy, AI governance, adoption, and commercial impact. This is a hands-on technical role. It partners closely with Marketing Operations, Growth Marketing, Customer Growth Marketing, and Marketing Strategy. The GTM Engineer is the go-to technical voice on what's scalable and sound, turning strategy into working systems other marketers can actually use. The role remains hands-on, but is expected to operate with senior-level ownership of GTM engineering priorities, technical decision-making, stakeholder influence, and scalable delivery across Marketing and Revenue teams. It partners closely with Marketing Operations, Growth Marketing, Customer Growth Marketing, Marketing Strategy, Sales, RevOps, and IT to turn GTM strategy into reliable systems other marketers can actually use.

Responsibilities

• GTM Systems Architecture & Integration: Design, build, and maintain automations and integrations across the marketing and sales stack, including Salesforce, HubSpot, Asana, Clay, intent/ABM tooling, attribution platforms, and AI-SDR tools. Own the technical integration points and roadmap so data and handoffs between systems stay reliable, scalable, auditable and low-maintenance across global GTM teams.