Growth Marketing Specialist- MEA

About the role

This organization operates within the digital marketing and advertising sector, focusing on paid media campaigns across the Middle East and Africa (MEA) markets. It addresses the challenge of effective campaign execution and optimization in diverse regional platforms to drive customer acquisition and revenue growth. The organization manages a variety of global and regional advertising platforms to maximize campaign performance and operational efficiency. The Growth Marketing Specialist- MEA supports the execution, optimization, and management of paid media campaigns across key MEA markets. This role is central to implementing campaign strategies, monitoring performance metrics, coordinating creative localization, and ensuring campaigns are launched and optimized efficiently. The position contributes to achieving growth objectives by improving campaign effectiveness and operational processes.

Responsibilities

• Execute and support paid media campaigns in MEA markets, including setup, QA, launch, monitoring, pacing, optimization, and reporting.
• Manage daily campaign operations across global and regional platforms like Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
• Implement campaign structures, audience targeting, bidding, budgets, creative rotations, tracking, and platform settings.
• Monitor performance to identify issues with spend pacing, delivery, tracking, creative fatigue, audience performance, and key KPIs.
• Support campaign optimization towards goals such as acquisition, revenue, ROAS, CAC, LTV, and conversion rates.
• Assist with budget pacing and reallocation across campaigns, platforms, and creative assets.
• Support testing roadmaps including creative, audiences, bids, landing pages, campaigns, offers, localization, and platform features.
• Coordinate creative workflows: briefing, asset trafficking, localization, naming, version control, approvals, uploads, and tracking.
• Collaborate with stakeholders to ensure ads are accurate, culturally relevant, compliant, and aligned with testing needs.
• Analyze creative performance by format, message, offer, language, market, audience, placement, and funnel stage.
• Maintain documentation such as campaign trackers, calendars, QA checklists, naming conventions, UTM standards, and reporting.
• Support measurement initiatives including incrementality tests, geo tests, lift studies, holdout tests, attribution analysis, and cohort reporting.
• Prepare performance reports, insights summaries, test readouts, and updates for management and partners.
• QA tracking, attribution, pixels, conversion events, product feeds, URLs, UTMs, and taxonomy for reporting accuracy.
• Collaborate with analytics and data teams to validate data and resolve discrepancies.
• Support coordination with agencies, platform partners, and vendors for campaign requests, asset delivery, performance follow-ups, billing, and meetings.
• Monitor MEA platform updates, media trends, auction dynamics, competitive shifts, and benchmarks.
• Identify opportunities to improve operational efficiency, QA, reporting quality, creative testing, and execution speed.

Requirements

• Hands-on experience executing or supporting paid media campaigns on platforms such as Google Ads, Meta Ads, TikTok Ads, Apple Search Ads, or similar.
• Preferred experience with MEA-specific or regional paid media platforms.
• Strong campaign operations skills: setup, trafficking, QA, budget pacing, naming conventions, tracking, and reporting.
• Knowledge of paid search, social, app acquisition, display, retargeting, shopping campaigns, catalog ads, and feed-based advertising.
• Ability to analyze campaign performance and identify optimization opportunities.
• Familiarity with KPIs including CAC, ROAS, LTV, conversion rate, CTR, CPC, CPM, CVR, payback period, retention, and contribution margin.
• Preferred exposure to incrementality measurement, platform lift studies, holdout testing, geo testing, attribution analysis, or media mix measurement.
• Experience supporting creative testing and translating results into learnings.
• Strong attention to detail and ability to manage multiple campaigns, markets, deadlines, and stakeholders.
• Comfortable with spreadsheets, dashboards, reporting tools, and campaign management platforms.
• Professional or native-level fluency in English required; Arabic or Hebrew preferred.
• Experience with Microsoft Office Suite; preferred experience with Google Business Suite.
• Experience with analytics and BI tools such as Looker, Tableau