Growth Marketing Specialist
About the role
GPS Insight offers leading technology for organizations that have drivers and technicians in the field, fleets of vehicles, trailers, and other mobile assets. We provide innovative fleet solutions that include vehicle and asset tracking, in-cab smart cameras, field service software, and compliance management. We know that when you invest in high-performance technology, you achieve results and maximize your return. We feel the same way about our people at GPS Insight. They are what allow us to build world-class solutions that make us leaders in the fleet and field service management space. They are what enable our customers' success. They are our greatest asset. As a result, we take pride in a workplace committed to those who make us go. Our commitment to growth enables us to push the telematics and field service operations industries forward. It's rooted in our products, embedded in our culture, and reflected in our team-first values. We're looking for the right people to jump onboard with us. Are you ready to take the ride?
Responsibilities
- Execute multi-channel campaigns across email, paid media, organic search, social, webinars, events, and other digital channels.
- Test and evaluate new marketing channels, audiences, offers, and tactics to identify scalable sources of leads, pipeline, and revenue.
- Build campaign assets including landing pages, emails, forms, calls-to-action, and nurture programs.
- Conduct A/B tests and use performance data to continuously improve campaigns.