Growth Marketing Specialist

About the PositionThe Growth Marketing Specialist is a hands-on, proactive marketing professional responsible for managing and executing AdvicePay’s multi-product marketing campaigns, lifecycle programs, social media, and event marketing initiatives. Reporting to the Growth Marketing Manager, you will translate broader marketing priorities into high-converting campaigns, determining the right audiences, channels, messaging, and execution strategies. This role requires a blend of creative thinking, technical fluency, analytical judgment, and strong project management skills. The ideal candidate is comfortable working independently within established priorities, proactively identifying opportunities, making recommendations, solving problems, and improving marketing processes and program performance. This person will play an important role in moving marketing initiatives from planning through execution, measurement, and optimization while collaborating closely with cross-functional stakeholders. What You’ll Be DoingPlan, build, QA, schedule, and launch multi-channel marketing campaigns and lifecycle programs in HubSpot, including marketing emails, social content, landing pages, and other campaign assets. Determine appropriate audiences, segmentation, channels, messaging, timing, and execution approaches based on campaign objectives and broader marketing priorities, while ensuring accuracy, functionality, brand consistency, and a strong customer experience.Develop and optimize email nurture programs, campaign journeys, and audience experiences, identifying opportunities to improve engagement, effectiveness, and the customer experience.Own day-to-day social media marketing activities, including developing content ideas, creating and refining copy, coordinating creative assets, managing the content calendar, and monitoring performance to grow engagement.Maintain and optimize HubSpot functionality supporting marketing campaigns, audience segmentation, lifecycle programs, reporting, and automation. Build, test, troubleshoot, and improve workflows, forms, lists, and related processes to support effective campaign execution, accurate data, and a strong audience experience. Identify opportunities to improve efficiency and stay current on relevant HubSpot features and marketing technology best practices.Draft and edit marketing copy across email, social media, campaigns, website content, and other marketing materials, adapting messaging to different audiences, products, and campaign objectives. Create marketing graphics and visual assets using Canva or similar design tools while maintaining brand consistency.Own the planning and execution of webinars, conferences, and other marketing events, including developing promotional approaches, registration, logistics, internal coordination, and post-event analysis. Monitor and analyze key campaign metrics, channel performance, and funnel conversion rates. Translate data into actionable insights and recommended tests and optimizations.Independently manage multiple marketing projects and competing priorities, determining the appropriate approach to move work forward from planning through execution and optimization. Proactively identify needs, anticipate potential issues, resolve obstacles, and communicate recommendations, progress, and risks to the Growth Marketing Manager and cross-functional stakeholders.Perform other duties as assigned. Measurables for this PositionCampaign execution and velocity: Campaigns and marketing programs are delivered accurately, efficiently, and on schedule across channels.Program performance and optimization: Campaign, channel, social, lifecycle, and event performance is regularly evaluated, with insights translated into meaningful recommendations, testing, and improvements.Social media execution and growth: Social content is consistently published, aligned with brand and audience needs, and refined based on performance and engagement insights.Event and program execution: Webinars, conferences, and other marketing programs are well-coordinated, effectively executed, and supported by actionable post-program learnings. The DeetsStart Date: December 2026Status: Full-time, exemptLocation: Bozeman, MTDepartment: Sales and MarketingReports to: Growth Marketing Manager Compensation & BenefitsSalary: $74,556/year (please note that this wage is inclusive of all expected compensation. As with all roles at AdvicePay, we do not have a commission or bonus structure)Flexible paid time off days to maintain work-life harmony (we encourage and support that you take at least 3 weeks off per year!)11 paid holidays when the office is closed401(k) with match - you put in 6% and we put in 4.5%12 weeks of paid parental leave for the birth or adoption of a childHealth benefits package provided of up to $550/month for an individual, $1260/month for familiesDental, Vision, Voluntary Life and AD&D, and Accident insurance optionsEmployer-paid life insuranceEmployer-paid long-term disability coverageUp to $1800/year to cover the cost of working with a financial planner, plus up to $500 toward the one-time upfront fee$250/quarter to spend on yourself specific to our core value of “Be Well Being You”$500 donated to a non-profit organization of your choice when you volunteer 40 hours/year$2,000/year in Professional Development fundsA sabbatical program that includes a cash bonus and extra time off at 5, 10, and 15 yearsSubsidized employer-sponsored childcare through our partner daycare program for Bozeman area Team MembersPet insuranceCompany-owned laptop providedPlease see our Team Member Handbook to learn more about the benefits and perks we offer! What You’ll Bring to the Table (If you think, “I only meet 80% of these qualifications”, still apply!)1–3 years of experience in digital marketing, growth marketing, marketing automation, or a related marketing role. (required)At least 1 year of hands-on experience with a CRM or marketing automation platform, HubSpot experience preferred. (required)Ability to independently manage multi-channel marketing campaigns and programs from planning and execution through performance analysis and optimization.Experience developing and executing email marketing, lifecycle programs, social media content, and other multi-channel marketing initiatives.Experience managing webinars, conferences, or other marketing programs, including promotional planning, communications, logistics, stakeholder coordination, and post-event analysis.Strong written and verbal communication skills, including the ability to independently develop concise, audience-appropriate marketing copy and messaging.Basic graphic design skills and the ability to create marketing assets using Canva or similar design tools.Strong analytical and problem-solving skills, with the ability to interpret marketing performance data, identify trends, and translate insights into actionable recommendations.Demonstrated ability to troubleshoot issues, evaluate solutions, and independently improve processes and execution.Strong organizational and project management skills, with the ability to prioritize competing deadlines and manage multiple projects from planning through completion.High attention to detail and a commitment to accuracy, quality, organization, and documentation.Curious, adaptable, and comfortable learning new technologies, identifying opportunities for improvement, and taking initiative within established priorities.High sense of personal responsibility and integrity. (required)An understanding of and strong alignment with our core values (required).Legally authorized to live and work in the United States (required) (AdvicePay participates in E-Verify to confirm the identity and employment eligibility of all new hires.) What Will Make You Stand Out From the CrowdExperience in Fintech, B2B, SaaS, or Financial ServicesExperience managing multi-product, multi-audience campaigns in HubSpot or Canva AdvicePay believes that our Team Members, and the individual identities and experiences of our Team Members, are our key differentiators. We won't settle for mere acceptance of each other's differences because we maintain that our Team is better because of our differences, not in spite of them. As such, our culture celebrates, champions, supports, protects, and thrives on our various and collective identity categories. AP is beyond proud to be an equal opportunity employer.