Growth Marketing Senior Associate (AI & Commercial)

About the role

The Growth Marketing Senior Associate will support the execution of ZS's AI and Commercial go-to-market (GTM) strategy by coordinating marketing programs that drive awareness, engagement and pipeline across priority solutions.

Responsibilities

• Support execution of GTM plans for priority AI and commercial solutions (e.g., agentic AI, decision systems, commercial analytics)
• Help build out campaign plans, activation calendars and deliverables based on marketing strategy
• Maintain alignment across awareness, demand generation and sales enablement efforts
• Develop a working understanding of ZS’s AI and commercial portfolio, key differentiators, and competitive landscape
• Maintain growth marketing operating cadence, including trackers, status updates, and milestone follow-ups
• Campaign & Content Activation
• Coordinate execution of integrated campaigns (email, digital, social, events, web)
• Partner with content and digital teams to support development and deployment key assets (thought leadership, case studies, landing pages)
• Route editorial drafts and manage review/proofing workflows
• Ensure campaigns are aligned to business priorities and portfolio growth goals
• Support campaign optimization through performance tracking and insights
• Deliver high-quality campaign and asset execution with strong attention to detail
• Manage multiple workstreams with clear timelines and accountability
• Support development of and maintain core enablement materials (pitch decks, one-pagers, talking points)
• Maintain a single source of truth for approved messaging, priority assets, and active campaign materials
• Support activation of campaigns through sales channels and account-based motions
• Performance Tracking & Insights
• Track campaign and marketing performance against defined KPIs (engagement, pipeline contribution)
• Compile, surface, help synthesize insights across campaigns to support optimization and future planning
• Support reporting for portfolio and marketing leadership
• Manage MyCRM data entry, lead tracking, and attribution reporting to ensure visibility into marketing-driven and influenced impact

Requirements

• 3–4 years of experience in B2B marketing, consulting, or related field
• Experience supporting integrated marketing campaigns and GTM execution
• Strong project management and coordination skills
• Excellent written and verbal communication skills
• Ability to work across teams in a fast-paced, matrixed environment
• Demonstrated ability to take ownership of workstreams and follow through with minimal oversight
• Strong attention to detail and quality control across deliverables, timelines, and reporting
• Interest or experience in AI, analytics or commercial strategy preferred
• Strong storytelling and content skills; able to support development of executive-ready narratives and collateral
• Comfort working cross-functionally in a matrixed environment, influencing without direct authority
• Ability to travel 10-15% to support external industry and client events

Qualifications

• Fluency in English
• Client-first mentality
• Intense work ethic
• Collaborative spirit and problem-solving approach

Skills

• Strong project management and coordination skills
• Excellent written and verbal communication skills
• Strong storytelling and content skills
• Ability to work across teams in a fast-paced, matrixed environment
• Strong attention to detail and quality control
• Comfort working cross-functionally in a matrixed environment
• Ability to travel 10-15% to support external industry and client events

Benefits

ZS offers a comprehensive total rewards package that supports your health and well-being, financial future, time away, and professional development. With robust skills-building programs, multiple career progression paths, internal mobility, and a deeply collaborative culture, you’ll have the opportunity to do meaningful work, expand your capabilities, and thrive as part of a global community.