Growth Marketing Manager, UGC [SK-14677]

About the Role

This is an exceptional opportunity to step into a pivotal role where your contributions will directly shape the future of a rapidly expanding digital platform dedicated to personal understanding and self-discovery. You will be instrumental in shaping the foundational growth strategies, working directly with the founders to build, test, and scale innovative marketing systems from the ground up. Your initial success will pave the way for you to grow into a senior leadership position, managing a dynamic team across diverse marketing disciplines. As a key leader in our growth journey, you will revolutionize user-generated content and creator marketing efforts, laying the groundwork for a much broader marketing organization.

Responsibilities

Initial Focus

• Build and manage a comprehensive user-generated content creator program.
• Recruit creators across diverse social media and emerging platforms.
• Cultivate long-term relationships with key content creators.
• Identify and onboard creators who authentically align with the brand’s vision.
• Oversee all aspects of campaign management, including briefs, deliverables, contracts, and timelines.
• Proactively identify and capitalize on viral content opportunities.
• Scale creator partnerships through data-driven performance analysis.
• Innovate and test new creative formats and messaging strategies.
• Collaborate directly with founders on overarching growth strategy and new feature introductions.

Long-Term Growth

• Creator & Community Growth:
  • User-generated content creator program development
  • Content creator partnerships management
  • Video platform creators engagement
  • Image-sharing platform creators collaboration
  • Specialized niche creators outreach
  • Lifestyle and personal development creators integration
  • Diverse creator partnerships expansion
  • Campus ambassador and intern programs initiation
  • Viral content partnerships cultivation
  • Community engagement and building strategies
• Organic Growth:
  • Community forum strategy development
  • Blog and editorial content development oversight
  • Search engine optimization initiatives
  • Application store optimization strategies
  • Video content strategy creation
  • Repurposing existing video content across platforms
  • Creator review campaigns for enhanced search visibility
  • Organic social media growth acceleration
• Paid Growth:
  • Social media advertising management
  • Search engine advertising campaigns
  • Creator whitelisting for ads implementation
  • Performance creative development leadership
  • Feature-specific advertising campaigns execution
  • Application installation campaigns optimization
  • Experimentation with new advertising channels
• Product Marketing:
  • Notification strategy development
  • Email marketing campaigns oversight
  • New feature launches coordination
  • Product positioning definition
  • Comprehensive marketing campaigns for all major feature releases
• Brand Marketing:
  • Strategic brand partnerships cultivation
  • Events and activations planning
  • Media relations opportunities identification
  • Cross-promotional initiatives development
  • Strategic collaborations execution

Requirements

• Proven track record of building and scaling large-scale user-generated content and creator programs.
• Extensive experience managing creator marketing campaigns from conception to execution.
• Deep understanding of user-generated content and social-first marketing strategies.
• Exceptional project management and organizational capabilities.
• Demonstrated experience in negotiating and securing creator partnerships.
• Strong analytical mindset with a relentless focus on driving growth and performance.
• Excellent verbal and written communication skills.
• High degree of autonomy and self-starter mentality, thriving in fast-paced, dynamic environments.
• Clear desire to build, lead, and mentor a team.
• Mid-level professional experience (approximately 4-8 years) in relevant marketing roles.

Preferred Qualifications

• Experience with consumer-facing applications.
• Knowledge of the creator economy landscape.
• Background in subscription-based business models.
• Expertise in achieving organic growth on short-form video platforms.
• Experience with social media advertising platforms.
• Familiarity with search engine optimization.
• Experience with application store optimization.
• Strong community building skills.
• Proven ability to create and manage viral marketing campaigns.
• Proficiency with artificial intelligence marketing tools.
• Genuine interest in or knowledge of personal discovery, wellness, or related brands.

Systems & Leverage

This role is not just about execution; it’s about architecting the systems that empower a lean team to achieve outsized impact. You will be a relentless advocate for leverage, constantly seeking ways to automate repetitive tasks, streamline manual processes, and amplify output without proportionally increasing headcount.

• Develop and implement repeatable processes and workflows for creator sourcing, outreach, content briefs, contracts, performance reporting, and content repurposing.
• Demonstrate genuine fluency with artificial intelligence tools, swiftly adopting new technologies to accelerate ideation, research, content creation, analysis, and reporting.
• Utilize automation platforms to seamlessly connect tools and eliminate manual busywork, ensuring efficient data flow and workflow management.
• Cultivate a builder’s mindset, continually questioning how processes can be optimized for speed, automation, and scalability, and then integrating these solutions into standard team practices.

Success Metrics

Within your first year, you will have successfully established a robust creator engine that consistently fuels growth. This is a unique opportunity to join a company at an early stage, contribute significantly to its trajectory, and help define the future growth strategy of a leading brand in its domain.