Growth Marketing Manager, Discoverability

About the role

Instawork is building an AI‑powered labor marketplace that connects skilled hourly workers with businesses. As Growth Marketing Manager you will own the company's discoverability across search engines and AI answer engines, reporting to the Head of Growth Marketing.

Responsibilities

• Own Instawork's organic acquisition strategy across SEO and GEO (generative engine optimization).
• Set goals for non‑branded visibility and share of voice in AI‑assisted answers within mid‑ and bottom‑funnel, lead‑generating conversations and be accountable for hitting them.
• Lead technical SEO of the Webflow site: crawlability, indexation, site architecture, internal linking, redirects, and site speed.
• Build Instawork’s answer‑engine strategy for ChatGPT, Perplexity, Claude, and Google AI surfaces, growing authority on review sites, industry publications, Reddit, Quora, YouTube.
• Execute a backlink strategy that strengthens search authority.
• Direct the agent‑led content strategy, developing a content roadmap that matches search/prompt intent and delivers on goals.
• Define the measurement layer and instrument the funnel from organic and AI‑referred discovery through to activation.
• Own domain and technical health, working directly with Engineering on migrations, redirects, canonicalization, and localization structure.

Requirements

• 1+ years of hands‑on GEO experience across leading conversational assistants, with strong SEO fundamentals.
• Deep technical SEO fluency: structured data and schema, rendering and indexation, crawl analysis, and comfort in the codebase to ship fixes yourself.
• Fluency with Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush, and at least one AI‑visibility platform (Profound, Peec, Otterly, Scrunch, or self‑built tooling).
• Comfort using builder tools such as Cursor, Replit, Zapier, n8n.

Skills

• Structured data and schema implementation.
• Rendering, indexation, and crawl analysis.
• Proficiency with Webflow technical SEO.
• Experience with AI answer engine optimization (ChatGPT, Perplexity, Claude, Google AI).
• Backlink acquisition and authority building.
• Content strategy and prompt‑intent alignment.
• Analytics and measurement (GA4, GSC, custom funnels).
• Technical collaboration with Engineering (migrations, redirects, canonicalization, localization).
• Proficient in Cursor, Replit, Zapier, n8n.

Benefits

• Variety of medical, dental, and vision plans with coverage beginning on date of hire.
• Flexible paid time off.
• At least 8 paid company holidays annually.
• Phone stipend.
• Commuter stipend.
• Supplemental pay on qualified leaves.
• Employee health savings account (HSA) contribution.
• Flexible spending plans.
• 401(k) plan.
• Perkspot discount program through Lumity.

Pay

For California‑based applicants: base salary range $110,000 – $140,000. This position is eligible for equity in the form of stock options.

Schedule

In‑person work five days a week (hubs in San Francisco, Bangalore, Chicago; city offices in New York, Phoenix, Singapore).