Growth Marketing Manager, CTBids

About Caring Transitions: Caring Transitions is the nation’s largest and most trusted organization specializing in downsizing, relocation, estate sales, decluttering, home cleanouts, CTBids online auctions, and other services. Our comprehensive menu of services supports older adults and their families through late-life transitions. Serving over 450 locations across the US, our e-commerce brand, CTBids, has nearly 1M bidders and millions of unique and everyday treasures sold through online estate sale auctions. Recently acquired by the same entrepreneurs who transformed Backstage from a legacy print publication into a profitable digital marketplace, Caring Transitions is investing in modernizing technology, improving infrastructure, and building a flat culture where good ideas win and initiative is rewarded.

About the Role

Caring Transitions is seeking a Growth Marketing Manager for CTBids to lead the strategy, execution, and optimization of marketing initiatives that grow our online estate sale marketplace. You’ll join a creative, hands-on, and pragmatic marketing team in Cincinnati, Ohio, consisting of a Digital Marketing Manager, a Senior Marketing Manager, and a VP of Marketing. This role focuses on driving bidder growth, seller acquisition, auction participation, and revenue through paid, earned, and owned campaigns. You’ll work closely with franchise owners and cross-functional stakeholders to achieve shared business goals. This is a full-time, in-office position based in Cincinnati, Ohio.

Responsibilities

• Own the growth marketing function for CTBids; build, test, and optimize full-funnel campaigns across awareness, consideration, conversion, and customer retention.
• Develop and execute earned, owned, and paid marketing strategies to increase bidder registrations, repeat purchases, seller acquisition, and auction participation.
• Analyze performance data and translate insights into actionable recommendations to identify growth constraints, new acquisition channels, and emerging advertising opportunities.
• Continuously test messaging, creative, landing pages, and loyalty program initiatives across segmented audiences and marketing channels to improve engagement and conversion.
• Create executive dashboards and performance reports that provide clear visibility into campaign results and key business metrics.
• Support initiatives that increase both supply (auction inventory and sellers) and demand (bidders and buyers).
• Partner with Caring Transitions franchise owners to develop localized marketing strategies that maximize auction participation and seller engagement.

Requirements

• 3+ years of professional experience developing and executing multi-channel marketing strategies; marketplace, auction, ecommerce, and/or franchise experience strongly preferred.
• Comfortable managing full-cycle campaigns, including planning, executing, optimizing, testing, iterating, and reporting.
• Proficient with Google Analytics 4 (GA4), email marketing platforms, and CRM systems for audience segmentation, automation, campaign analysis, and performance reporting.
• Deep knowledge of social media platforms and how to shape messaging for different algorithms and audiences across channels.
• Experience using Canva to design and optimize creative assets is preferred.
• Analytical thinker who understands the full marketing funnel and enjoys identifying and fixing inefficiencies.
• Resourceful, flexible, and self-directed; comfortable working with limited budgets and maximizing performance.
• Clear communicator and collaborative partner who enjoys working with a team to achieve mutual goals.
• Curious and proactive; stays on top of trends, platform updates, algorithm changes, and emerging channels, and suggests adaptive strategies.

Benefits

• Work with pragmatic and collaborative executives from Backstage.com, BCG, Cast & Crew, and other leading organizations who value innovation and initiative.
• Access to cutting-edge tools and platforms across every department.
• Thrive in a flat structure where your voice is heard and respected.
• Opportunities for growth in operations, product, development, or marketing.
• Maintain a fair work-life balance with encouragement to cherish time with family (including fur babies).

Pay

$65,000–$75,000 annually.

Schedule

Full-time, in-office position based in Cincinnati, Ohio.