Growth Marketing Manager

General Information

The Storyteller Overland vibe started in 2017 with a simple idea to help people live more adventurous lives. Since then, we've grown into the most expansive adventure vehicle company in North America, known for our authentic spirit of adventure and exceptional craftsmanship.

Responsibilities

• Build and own the full-funnel paid media strategy across Meta, Google, YouTube, and emerging channels.
• Develop campaign briefs, audience segmentation frameworks, and testing roadmaps.
• Partner with the CMO on quarterly planning, budget allocation, and performance goals.
• Identify gaps in the funnel and proactively build solutions.
• Own day-to-day execution in Meta Ads Manager and Google Ads.
• Manage and optimize media spend to hit cost-per-lead and ROAS targets.
• Create and launch paid campaigns from awareness through retargeting.
• Manage or oversee agency relationships and hold partners accountable to performance.
• Use AI to generate and iterate on ad copy, landing page headlines, and email subject lines at scale.
• Brief creative assets for the design and video teams with specificity and strategic intent.
• Ensure all performance creative is consistent with the STO brand voice.
• Own A/B testing across copy, creative, audience, and offer.
• Build and own a performance dashboard that maps spend, traffic, MQLs, and SQLs across channels.
• Report weekly on performance to the CMO with insights, not just metrics.
• Segment audiences by intent signal and treat high-intent retargeting differently from cold traffic.
• Surface patterns in the data and turn them into decisions quickly.
• Drive qualified leads for the STO dealer network.
• Optimize "Find a Dealer" paths and lead forms for conversion and quality.
• Build offer-driven campaigns (rebates, events, model launches) that create urgency for in-market buyers.
• Work with internal sales and dealers to understand lead quality feedback and adjust targeting accordingly.
• Contribute to the overall success of the Storyteller Galaxy by co-elevating with all team members through collaboration, cooperation, and camaraderie.
• Contribute to other initiatives and responsibilities as needed to support business priorities and team success.

Qualifications

• Proven track record of building and scaling demand generation engines.
• Deep expertise in paid media, funnel optimization, CRO, and analytics.
• Strong hands-on operator who is equally comfortable in strategy and execution.
• Experience building or managing a premium, consumer-facing brand with deeply engaged affinity communities.
• Experience working closely with sales teams on lead management and pipeline development.
• Analytical, results-driven, and highly accountable.
• Fluency in CRM platforms (e.g. HubSpot, Klaviyo, etc.), marketing automation tools & Shopify.
• Hands-on experience managing Google Ads and Meta as part of an integrated marketing strategy.
• Strong analytical skills, with experience working with tools like Google Analytics, Power BI, or similar platforms.
• Demonstrated ability to own strategy through to execution.
• Data-driven decision-making and reporting.
• Cross-functional collaboration.
• Strong written and verbal communication skills.
• Creative problem-solving.
• Strong leadership and project management skills.
• Ability to work in a fast-paced environment and adapt to changes in technology and market conditions.

Education and Experience

• Bachelor’s degree in Marketing, Business, or a related field.
• 3 to 6 years of experience in digital, growth, or performance marketing.
• Leader by example, ops chops, ability to roll up sleeves and do the work.
• Lifestyle based, Motorsports, Automotive or RV Marketing Experience a plus.

Scorecard Competencies

• Full-Funnel Growth Ownership
• Website & Conversion Optimization
• Campaign Development
• Content, Social & YouTube Strategy (Development and Implementation)
• Performance Marketing (Strategy + Execution)
• SEO & AEO Optimization
• Change Management
• Scalability
• Cross-Functional Leadership
• MarTech Stack Ownership
• Data Analytics
• Performance Measurement
• Role Model High-Performance Behaviors
• AI-first (fluent/native).

Position Mission

To build, own, and scale our full-funnel demand engine, leading both strategy and execution across the entire digital ecosystem—from first impression to qualified leads by aligning strategy, processes, technology, and performance measurement. This role drives new customer engagement & revenue through marketing excellence, ensures efficient use of resources, and empowers teams to deliver measurable growth and consistent results.

Anticipated Outcome

To establish and operate a scalable, efficient marketing engine that delivers measurable ROI, improves speed and consistency of execution, and enables confident, data-driven growth decisions.

Physical Requirements

• Sitting: The majority of the workday will be spent sitting at a desk, using a computer, and performing tasks that require sustained attention and focus.
• Light Lifting: Occasionally, employees may need to lift and carry boxes or office supplies weighing up to 50 pounds.
• Reaching and Stretching: There may be instances where reaching or stretching is required to access files, office equipment, or supplies.
• Visual and Mental Concentration: The position may require employees to read documents, analyze data, and perform tasks that demand a high level of visual and mental concentration.
• Repetitive Tasks: Some tasks may involve repetitive motions, such as filing, scanning, or using office equipment, which may require attention to ergonomics and comfort.
• Able to Sit and Stand for Meetings: Meetings or discussions may require employees to sit or stand for varying periods.