Growth Marketing Manager

User Acquisition Leadership

• Plan, launch, and optimize paid User Acquisition (UA) campaigns across channels like Meta, TikTok, Google UAC, App Store Ads, DSPs, etc.
• Manage budgets, pacing, and daily reporting to achieve target Key Performance Indicators (KPIs) such as Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), and Lifetime Value (LTV).
• Oversee creative testing, partner performance, and campaign pipeline.

Optimization and Insights

• Analyze campaign data to identify trends and actionable optimizations.
• Develop and maintain a robust testing roadmap to improve efficiency and scale.
• Partner with Analytics and Data Science to measure incrementally and portfolio impact.
• Research new channels, ad formats, and creative concepts to expand UA reach.
• Produce regular competitive intelligence reports and share insights with leadership.
• Collaborate with Brand Marketing, Product, and Creative teams to align targeting and messaging.

Strategic Execution and Innovation

• Research new channels, ad formats, and creative concepts to expand UA reach.
• Produce regular competitive intelligence reports and share insights with leadership.
• Collaborate with Brand Marketing, Product, and Creative teams to align targeting and messaging.

Measurement and Tools

• Track all performance via Mobile Measurement Partners (MMP) dashboards (Singular preferred).
• Build accurate weekly and monthly reports capturing KPIs, pacing, and spend efficiency.

Requirements

• 4-5 years of hands-on User Acquisition (UA) experience running and optimizing app-based campaigns.
• Proven ability to execute across multiple channels: Paid Social, App Store Ads, DSP Networks, etc.
• Experience working with Mobile Measurement Partners (MMPs) - Singular preferred.
• Strong command of performance metrics (CPA, ROAS, LTV) and conversion funnel analysis.
• Demonstrated success in campaign budgeting and bid optimization.
• Excellent problem-solving and analytical thinking.
• Proficient in Excel/spreadsheets and familiar with BI tools or dashboards.
• Bachelor’s degree in marketing, Business, Data Analytics, or equivalent experience.
• Preferred background in Gaming, Casino, or Sports Betting UA campaigns.
• Experience with creative iteration and A/B testing at scale.
• Familiarity with SQL or data visualization tools (Tableau, Mode Analytics).
• Understanding of influencer and affiliate marketing.

Benefits And Perks

• 100% health benefit premiums for you and your dependents.
• 401K match and Restricted Stock Units.
• Flexible vacation policy.
• Employee-driven entertainment, happy hours, and team-building events.
• Snacks and drinks are available in the kitchen.
• Casual work environment.

About PLAYSTUDIOS

PLAYSTUDIOS is the developer and operator of award-winning free-to-play casual games for mobile and social platforms. The company's collection of original and published titles is powered by its groundbreaking playAWARDS loyalty marketing platform, which enables players to earn real-world rewards from a portfolio of global entertainment, retail, technology, travel, leisure, and gaming brands across 17 countries and four continents. Founded by a team of veteran gaming, hospitality, and technology entrepreneurs, PLAYSTUDIOS brings together beautifully designed mobile gaming content with an innovative loyalty platform in order to provide its players with an unequaled entertainment experience and its partners with actionable business insights.

PLAYSTUDIOS is an equal opportunity employer.

Applicants will be considered regardless of their sex (includes pregnancy, childbirth, breastfeeding and related medical conditions), race, age, religion, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sexual orientation, gender, gender identity, gender expression, military or veteran status, or other protected category under the law.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.