Growth Marketing Manager

We need to output HTML fragment with sections: About the role (already present), Responsibilities (What You'll Do), Requirements (What we are looking for). Possibly also Benefits, Pay, Schedule if present. The posting does not mention benefits, pay, schedule. So we should not include those sections. Also we need to include any other sections like Qualifications, Skills? Not present. So only About the role, Responsibilities, Requirements. We must not repeat job title as heading. Use

for each section heading. Use

• for any list of duties/requirements/benefits. Use

  for prose. We need to preserve all substantive information, not invent or summarize away detail. Remove boilerplate, duplicated lines, application instructions. The posting includes "FDNA through Nacre Capital is seeking for a highly accomplished Growth Marketing Manager." That's maybe a line we can include as a short paragraph before sections? It's not a heading; we can put it in a

  . Also "About The Role" heading we will convert to

  About the role

  and then the paragraph(s) under it. We need to parse the content. Let's extract sections: - Intro: "FDNA through Nacre Capital is seeking for a highly accomplished Growth Marketing Manager." - About The Role: paragraph(s) starting "When a parent is up late searching for answers about their child's development, they need an honest, trustworthy resource—not hype or sales pitches. As our first Growth Marketing Manager, you will make Family Health Checker easy to find and rely on across traditional search, paid channels, parenting communities, and AI answer engines like ChatGPT, Gemini, Perplexity, and Claude. Because we talk to concerned parents about their children's health, trust is everything. We do not use fear tactics, imply diagnoses, or make false promises. You will build a growth engine where ultimate credibility drives user acquisition." - What You'll Do: list of responsibilities broken into sub-sections: Search & AI Answer Visibility (AEO/GEO), Paid Acquisition & Privacy, Social Presence & Community Engagement, Influencer, Creator & Advocacy Relationships, Measurement, Content Operations & Review. We need to turn each bullet into
  • . The subheadings maybe we can keep as part of li text or we could make them bold? But we only allowed

    ,

    • ,

      . We could embed subheading inside li as plain text. That's fine. - Requirements: "What we are looking for" then a paragraph list of requirements. It's a long paragraph with many sentences separated by periods. We could break into

      • each requirement? The instruction: Use
        • for any list of duties/requirements/benefits. So we should treat each requirement as a list item. However the text is not explicitly bulleted; but we can parse into logical items. Better to keep as

          if not a list? The instruction says use

          • for any list of duties/requirements/benefits. If the content is not already a list, we could still convert to list items for clarity. But we must preserve all substantive information; we can convert sentences into list items. Let's identify each requirement sentence: "Three or more years in digital, growth, or performance marketing, including at least one channel you owned end to end and where you can show a number you moved." "Hands-on SEO and content. You have built pages that earn organic traffic and you can explain why they worked." "You are comfortable with search intent, site structure, and page performance." "Hands-on paid search. You have personally run and optimized a Google Ads budget. You know what a bad account looks like from the inside." "Real community participation. You have posted under your own name in online communities and you understand the difference between contributing and broadcasting. If you have earned trust on Reddit, say so and show it." "You treat health-adjacent data as sensitive by default. You know that what fires on a page about a child's development is a legal question, and you will raise it rather than assume someone else has." "Comfort being the whole function. For the first stretch you are the strategy, the execution, and the reporting. You will direct contractors, and there is no team under you on day one." "Recommended AI answer visibility experience under any of its names - AEO, GEO, LLMO, AI search. This discipline is two years old, so evidence of doing it thoughtfully counts." "Marketing in healthcare, or in another regulated or high-stakes category where claims are reviewed before publication." "Experience running an influencer or creator program with proper disclosure of material connections, per FTC guidance." "Analytics depth: Google Analytics, Search Console, event instrumentation, and enough comfort with data to answer your own questions without waiting for a report." "Short-form video and visual content, either produced yourself or directed well" "Familiarity with pediatric, developmental, rare-disease, or genetics communities, or a personal reason to care about this problem." "You have directed agencies, freelancers, or contractors and got good work out of them while staying on budget." "You have built something from nothing - a channel, a content program, a community - and can walk through what you did first, second, and third." "Experience at a small company, where the plan and the execution are the same person" We need to ensure we keep all info. We'll output each as
          • . Might be many items; that's okay. Now for Responsibilities: we have sub-sections with details. We'll convert each sub-section's details into list items. Let's extract: Search & AI Answer Visibility (AEO/GEO): - Own the end-to-end organic search strategy, writing plain-language, high-utility content for the questions parents actually ask while maintaining a strong, fast technical foundation - Drive AI Answer Optimization across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews through structured data, maintaining our public llms.txt, and building credible third-party corroboration to make FDNA eligible, useful, and cite-worthy Paid Acquisition & Privacy: - Manage Google Ads and paid social channels—overseeing strategy, budget allocation, creative direction, landing page optimization, and campaign iteration - Optimize campaigns around cost-per-qualified-family (measured to real product events) while collaborating with engineering and legal teams to enforce strict, privacy-safe tracking compliance on sensitive health pages Social Presence & Community Engagement: - Build an authentic, value-first presence in key parenting communities (such as in Reddit, Facebook, Instagram, TikTok/Shorts) under a transparent brand identity, adhering strictly to community guidelines - Oversee FDNA's professional identity on LinkedIn and X, crafting clinician-facing messaging around Face2Gene - Establish and maintain social escalation protocols to respond helpfully to user comments and direct messages while staying strictly within regulatory boundaries Influencer, Creator & Advocacy Relationships: - Cultivate long-term, trust-based partnerships with parent advocates, developmental pediatrics educators, genetic counselors, and advocacy organizations - Manage compliant campaign execution—ensuring clear disclosures, written briefs with approved claims, privacy boundaries for family stories, and full medical review prior to amplification Measurement, Content Operations & Review: - Track and report weekly funnel metrics from initial click to assessment completion and clinician report sharing, prioritizing engagement quality over sheer volume - Manage the content calendar, contractor pipelines, and claims library, ensuring all marketing assets pass through our strict clinical and legal review process before going live We'll output each bullet as
          • . Could also group under subheadings but we only have

            for section headings; we could embed subheading as plain text inside li or as a

            inside li? Not allowed other tags. We'll just include subheading as part of the first li maybe preceded by a dash? Better to keep as separate

            with the subheading as plain text (no markup). Eg:

            Search & AI Answer Visibility (AEO/GEO): Own the end-to-end organic search strategy...

            but that mixes heading and content. Could also do two li: one for subheading (just text) and then subsequent li for details. But that would create a list item that is just a heading; still okay. However the instruction: Use

            • for any list of duties/requirements/benefits. It doesn't forbid having a li that is just a heading. We'll do that for clarity. Thus for each responsibility section we can have:
              • Search & AI Answer Visibility (AEO/GEO)
              • Own the end-to-end organic search strategy, writing plain-language, high-utility content for the questions parents actually ask while maintaining a strong, fast technical foundation
              • Drive AI Answer Optimization across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews through structured data, maintaining our public llms.txt, and building credible third-party corroboration to make FDNA eligible, useful, and cite-worthy
              Similarly for others. Now About the role: we have a paragraph. We'll put

              About the role paragraph(s)

              . Possibly two paragraphs? The intro line before About the role could be separate

              . We'll include that as a

              before the About the role heading? The instruction: do NOT repeat the job title as a heading (the page already shows it) and do NOT put Job ID / requisition numbers as headings — fold minor metadata into a short

              or drop it. So the line "FDNA through Nacre Capital is seeking for a highly accomplished Growth Marketing Manager." is metadata; we can put it in a

              before the About the role heading. Thus final HTML:

              FDNA through Nacre Capital is seeking for a highly accomplished Growth Marketing Manager.

              About the role

              When a parent is up late searching for answers about their child's development, they need an honest, trustworthy resource—not hype or sales pitches. As our first Growth Marketing Manager, you will make Family Health Checker easy to find and rely on across traditional search, paid channels, parenting communities, and AI answer engines like ChatGPT, Gemini, Perplexity, and Claude. Because we talk to concerned parents about their children's health, trust is everything. We do not use fear tactics, imply diagnoses, or make false promises. You will build a growth engine where ultimate credibility drives user acquisition.

              Responsibilities

              • Search & AI Answer Visibility (AEO/GEO)
              • Own the end-to-end organic search strategy, writing plain-language, high-utility content for the questions parents actually ask while maintaining a strong, fast technical foundation
              • Drive AI Answer Optimization across ChatGPT, Gemini, Perplexity, Claude, and AI Overviews through structured data, maintaining our public llms.txt, and building credible third-party corroboration to make FDNA eligible, useful, and cite-worthy
              • Paid Acquisition & Privacy
              • Manage Google Ads and paid social channels—overseeing strategy, budget allocation, creative direction, landing page optimization, and campaign iteration
              • Optimize campaigns around cost-per-qualified-family (measured to real product events) while collaborating with engineering and legal teams to enforce strict, privacy-safe tracking compliance on sensitive health pages
              • Social Presence & Community Engagement
              • Build an authentic, value-first presence in key parenting communities (such as in Reddit, Facebook, Instagram, TikTok/Shorts) under a transparent brand identity, adhering strictly to community guidelines
              • Oversee FDNA's professional identity on LinkedIn and X, crafting clinician-facing messaging around Face2Gene
              • Establish and maintain social escalation protocols to respond helpfully to user comments and direct messages while staying strictly within regulatory boundaries
              • Influencer, Creator & Advocacy Relationships
              • Cultivate long-term, trust-based partnerships with parent advocates, developmental pediatrics educators,