Growth Marketing Manager

About the role

We are seeking a data-driven Growth Marketing Manager to increase pipeline generation and conversion for our Enterprise customer segment.

Responsibilities

• Execute an integrated GTM strategy tailored for the Enterprise customer segment
• Leverage paid, owned, and earned channels to maximize impact
• Optimize marketing touchpoints and sales handoffs to increase conversion
• Support sales and partner campaigns to drive holistic pipeline generation
• Analyze and continuously improve programs with a focus on revenue
• Enable cross-functional pipeline generation
• Collaborate with Sales and Partnerships to create outbound plays and co-marketing activations focused on leaders and decision makers in the Emerging segment
• Work closely with Marketing and Revenue Operations to improve lead routing, increase conversion at every handoff, and ensure clean tracking
• Deliver insights & drive outcomes
• Define and track success metrics, which may include: Quantity and quality of demo requests and MQLs, Conversion of leads to pipeline, Cost per qualified opportunity, Channel and tactic performance, Surface insights on funnel and campaign performance to double down on growth levers, Launch and iterate on growth experiments with clear hypotheses and measurable outcomes, Maintain a continuous feedback loop across Marketing, Sales, and Product to refine execution

Requirements

• 5+ years of B2B marketing experience, with 3+ years specifically in Demand Generation or Growth Marketing focused on new business acquisition
• Demonstrated ability to drive pipeline and revenue growth in technical and complex sales cycles
• Penned track record of aligning marketing and sales to drive measurable business outcomes
• Fully fluent in foundational GTM platforms (ex: SFDC, HubSpot, 6sense) as well as AI-driven approaches
• Strong analytical mindset, with experience in measuring, reporting, and optimizing performance based on key revenue metrics
• Comfortable marketing to developers, engineering leaders, or other technical audiences
• Thrives in fast-paced, high-growth startup environments, with the ability to operate autonomously and execute with confidence

Qualifications

• Base Salary based on level of experience $130,000 - $160,000 USD

Skills

• Strong analytical skills
• Experience with GTM platforms
• Ability to work autonomously
• Experience in demand generation
• Experience in scaling marketing efforts
• Experience in working with technical audiences

Benefits

• A stake in our success - generous equity with employee-friendly stock program
• Time to recharge with unlimited PTO
• A distributed-first mindset and culture (really!)
• Home office, co-working, and internet stipend
• Full benefits coverage for employees, with additional coverage available for dependents
• Up to 16 weeks of paid parental leave, regardless of path to parenthood
• Annual development allowance

Pay

Base Salary based on level of experience $130,000 - $160,000 USD

Schedule

Not specified