Growth Marketing Manager

About the role

This is a builder role. There is no fully-formed digital machine to step into. You will design the strategy, help configure the tools, help set the KPIs, and execute. The Growth Marketing Manager is GO International's in-house architect for digital revenue and donor acquisition. This person will develop and execute integrated digital strategies across web, social, paid advertising, email, and other online platforms with a single purpose: converting audience into action across two distinct but complementary revenue streams.

What You Will Be Accountable For

Your performance will be measured weekly against four primary metrics on the organizational scorecard:

• STREAM Apparel leads generated — Qualified inquiries from digital channels into GOEX sales pipeline
• GOEX Revenue — Revenue generated through GOEX Apparel digital channels
• STRONG FAMILY partner leads generated — Orgs / churches expressing interest in implementing the STRONG FAMILY Program
• STRONG FAMILY Growth — Monthly donors signed up and new recurring donors activated through digital giving funnels
• Advancement Major donor leads generated — High-capacity prospects identified and moved to active cultivation pipeline

Core Responsibilities

Digital Strategy Development & Ownership

• Design, build and maintain an integrated digital engagement strategy that serves both GOEX Apparel's commercial goals and Strong Family's advancement and partner growth goals
• Set quarterly targets by channel and funnel stage; build the plans to hit them
• Own the full customer/donor journey from digital first touch to hand-off to Sales or Advancement
• Conduct regular audits of channel performance and reallocate resources based on what's working

Lead Generation — GOEX Apparel

• Develop and execute paid and organic strategies to generate qualified apparel leads across Google, Meta, LinkedIn, email, and other relevant platforms
• Build and optimize landing pages, lead capture forms, and email sequences in collaboration with the Creative Director
• Partner with GOEX Sales to define lead quality criteria and ensure smooth handoff and feedback loops
• Track cost-per-lead and lead-to-quote conversion; optimize relentlessly

Donor & Partner Acquisition — Strong Family

• Build digital funnels specifically designed to recruit implementing partners (churches, nonprofits, NGOs) into the Strong Family network
• Develop monthly giving programs and recurring donor acquisition campaigns across email, social, and paid channels
• Generate and qualify major donor leads through digital engagement — content, events, targeted outreach — and pass warm prospects to the Advancement team
• Understand the Strong Family mission deeply enough to communicate it compellingly to different audiences: donors, implementing partners, and church leaders

CRM, Data & Optimization

• Utilize dashboards and reporting that connect digital activity to downstream outcomes — not just traffic, but leads, conversions, and revenue
• Use A/B testing, audience segmentation, and attribution modeling to improve performance over time
• Collaborate with the Technology/IT and data teams to ensure tracking infrastructure is sound and data is actionable
• Maximize use of CRM and all features to support pipelines and lead conversions

Content & Channel Execution

• Develop and manage the editorial calendar across web, email, and social in collaboration with the Creative Director who owns design and brand execution
• Write or direct the writing of copy that converts: ads, email subject lines, landing pages, donation asks, and partner recruitment messaging
• Manage paid media budgets across platforms; own spend decisions and report ROI to the Integrator
• Stay current on platform changes, algorithm shifts, and emerging tools, including AI-powered marketing tools, and bring relevant innovations to the team

Qualifications

Required

• 3–7 years of growth-focused digital marketing experience
• Demonstrated track record of building digital programs that produced measurable lead generation, donor acquisition, or revenue results with numbers to back it up
• Hands-on experience with Salesforce, Claude, Fundraise Up, and Customer IO preferable
• Proficiency across the digital toolkit: Meta Ads Manager, Google Ads, email platforms (Customer IO preferred), and web analytics (GA4 or similar)
• Strong, AI-enabled copywriting skills — you can write a subject line, an ad headline, or a donor ask that actually converts
• Experience managing paid media budgets with accountability for ROI
• Ability to build and present strategy, not just execute tasks, and to own results, not just activity

Preferred

• Experience in a dual-audience environment (commercial + nonprofit, or B2B + B2C)
• Familiarity with faith-based, international development, or social enterprise contexts
• Experience with SEO, SAIO, marketing automation, or account-based marketing
• Comfort with AI-powered marketing tools (content generation, audience modeling, personalization)

Core Competencies for This Role

• Results ownership: you measure yourself by outcomes, not outputs
• Creative, strategic thinking: you can build the plan, not just execute someone else's
• Channel fluency: you know each platform's strengths, limitations, and cost structures
• Data Analysis Skills: you have the ability to translate complex data into actionable strategies
• Technical Proficiency: you understand and utilize the latest technology and tools available for marketing
• Mission alignment: you understand why upstream poverty solutions matter and can communicate that passion digitally
• Builder mentality: you are energized by creating systems from scratch, not maintaining mature ones