Growth Marketing Manager

FINNY is a growth platform for financial advisors on a mission to make great financial advice easier to find. We’ve raised a $4.5M Seed (Y-Combinator S24) and $17M Series A (Venrock), work with over 1,000 firms, and have been recognized as the leader in fintech innovation—winning #1 at the Morningstar Fintech Showcase and 2025 Wealthies. Based in Chelsea, NYC, we build fast, ambitious systems at the intersection of data, AI, and real-world wealth services.

About the Team

Marketing drives how FINNY shows up in the market and how efficiently we turn visibility into pipeline. The team works closely with Sales, Design, Product/ProdOps, and the Growth Strategy (CSM) team to translate positioning into content, campaigns, and conversion—and to feed funnel learnings back into strategy.

About the Role

FINNY is hiring a Growth Marketing Manager to build and own our SEO, GEO (generative engine optimization), and paid acquisition function from the ground up. This is a ground-floor, individual-contributor role with real budget and autonomy—you’ll be the full-stack digital marketer for the company, with no team or vendors to lean on and no legacy systems to inherit. You’ll report to the CEO and partner closely with Marketing, Design, Sales, the Growth Strategy (CSM) team, and ProdOps.

Responsibilities

• Own SEO and GEO strategy end-to-end: content production, technical audits, content structure, schema, backlinks, and rank tracking for both traditional and AI/generative search.
• Manage paid acquisition across Google and LinkedIn, testing new channels as warranted, with full ownership of budget and ROI/ROAS.
• Build and continuously optimize landing pages and run a steady CRO test roadmap (A/B testing, funnel diagnosis) to lift demo/trial conversion.
• Improve attribution and lead tracking to ensure clean, accurate measurement from visitor to paying client.
• Track and report weekly against core KPIs, and communicate insights and recommendations to both technical and non-technical stakeholders.
• Partner cross-functionally with Design, Sales, and the Growth Strategy (CSM) team on messaging and content, and with ProdOps on measurement and automation.
• Develop and execute a 6-month content production roadmap to drive SEO/GEO growth.

Requirements

• 5-7 years of total professional experience, including 3+ years of hands-on, in-seat digital marketing experience (SEO/SEM, paid media, or performance/growth marketing).
• Hands-on SEO experience (technical + content), ideally in B2B SaaS, with real ranking/traffic outcomes.
• Direct ownership of paid media budgets (Google, LinkedIn, and/or Meta) with clear ROI/ROAS accountability.
• Conversion rate optimization experience: landing page testing, funnel diagnosis, and A/B testing.
• Fluency in web analytics and attribution (GA4 at minimum), plus comfort with an SEO platform (Ahrefs, SEMrush, or Moz), a CRM/marketing automation platform (Attio, HubSpot, or similar), a CMS (Webflow, WordPress, or comparable) with basic HTML/CSS, and a CRO/heatmap tool (Hotjar, VWO, or similar).
• B2B SaaS marketing background; fintech, wealth management, or another regulated/considered-purchase vertical is a strong plus.
• Comfortable working solo as the full-stack digital marketer in a small team, without a large team or big budget to lean on.

Benefits

• Competitive salary and equity
• Medical, dental, and vision insurance
• Flexible paid time off
• 401(k)
• Food and meals provided in our NYC office
• Team offsites and events

Pay

$140K – $170K