Growth Marketing Manager

About the role

You'll sit at the intersection of Marketing, Growth strategy, and content — owning the plays and the narratives that drive revenue for CollegeVine. This role is equal parts analytical and creative: you'll design and run multi-channel campaigns, shape the content strategy that supports them, and own the messaging that makes those plays land. You'll work closely with Marketing and Sales — helping ensure the right stories reach the right people and that what you build actually converts.

Responsibilities

• Build and execute multi-channel plays that drive top-of-funnel pipeline — outbound sequences, use-case campaigns, event follow-up, LinkedIn ads, and more
• Develop, test, and iterate on plays and messaging for different higher ed personas and use cases — financial aid, advising, student services, and more
• Own content marketing initiatives — blog posts, thought leadership pieces, case studies, webinar content, and social media narratives that position CollegeVine as a category leader in higher ed
• Build and manage outreach and experimentation infrastructure using AI tools
• Track performance across plays, campaigns, and content — synthesize what's working and bring data-backed recommendations to the team
• Collaborate with Sales to ensure plays convert, content supports the sales cycle, and feedback loops stay tight
• Develop and maintain a content calendar aligned to campaign themes, product launches, and seasonal higher ed cycles
• Contribute to content that supports plays — short-form copy, email sequences, landing pages, one-pagers, and longer-form assets

Requirements

3+ years of experience in growth marketing, content marketing, demand generation, or a GTM-focused role at a B2B startup

Proven track record of building and executing strategies that drive measurable pipeline — not just traffic

Strong executor that can move fast, follow through, and take ownership over outcomes

Analytical mindset with a love for testing and experimentation, letting data guide iteration

Solid marketing fundamentals: audience segmentation, positioning, and an instinct for what makes a message land

Excited to build with AI tools and eager to push what's possible with them

Self-directed and resourceful — doesn't need a perfect playbook to get started and thrives in ambiguity

Motivated by business outcomes, caring about pipeline and closed deals in addition to clicks and opens

Qualifications

CollegeVine partners with 200+ universities, deploying agentic AI to power campus operations. We have raised venture funding from dedicated investors such as Menlo Ventures (Anthropic, Carta), Silversmith Capital Partners (Webflow, Formstack), Morningside Technology Ventures (Xiaomi, TikTok), and more. In 2020, after years of being a remote-friendly company, CollegeVine became a fully remote company (with a NYC office) with a diverse cast of team members based predominantly in the United States, but also around the world.