Growth Marketing Manager

ButcherBox is a certified B Corp headquartered in Boston, celebrating our fourth consecutive year on Inc.'s list of Best Workplaces. We deliver 100% grass-fed, grass-finished beef, free-range organic chicken, pork raised crate-free, and wild-caught seafood directly to members’ doors—all humanely raised or wild-caught, with no antibiotics or added hormones. Our mission is to build a better world by treating the planet with respect, improving animal welfare, supporting farmers, and delivering high-quality meals for shared enjoyment. We’re a collaborative, mission-driven team looking for outstanding individuals to join us.

About the role

We're seeking a Growth Marketing Manager with a passion for creative strategy and performance marketing to scale customer acquisition across paid media channels. This role is ideal for someone who thrives at the intersection of creative, analytics, and paid media—developing high-performing creative, optimizing campaigns, and uncovering growth opportunities through testing and experimentation. You’ll own the execution and performance of major paid acquisition channels and emerging opportunities, with a focus on developing a high-performing paid creative strategy.

Responsibilities

• Own the execution, performance, and optimization of Meta, AppLovin, CTV, and emerging growth channel opportunities.
• Develop and evolve paid creative strategy by partnering with Brand, agency partners, and platform teams to identify winning concepts, messaging, and formats.
• Lead the day-to-day execution and optimization of our whitelisting/creator amplification program in partnership with the affiliate team, including creator selection, briefing, testing, and performance analysis.
• Manage collaboration with paid media and creative agency partners, ensuring alignment on priorities, campaign execution, and performance opportunities.
• Build and execute testing plans across creative, audiences, bidding strategies, landing pages, and emerging channels.
• Monitor acquisition performance against key KPIs (CPA, LTV, conversion rate, customer growth) and share insights and recommendations with the Growth team.
• Stay current on paid media trends, platform updates, and emerging acquisition opportunities to identify new areas for testing and growth.

Requirements

• 5+ years of experience in growth, performance, or digital marketing, ideally within a consumer or DTC business.
• Strong experience managing paid acquisition campaigns, particularly on Meta, with additional experience across platforms like AppLovin or similar performance marketing channels.
• Experience developing paid creative strategy and partnering with Brand, Creative, or agency teams to improve campaign performance.
• Strong understanding of paid creative best practices, with the ability to translate performance insights into actionable recommendations.
• Experience managing creator-led or whitelisted advertising programs.
• Strong analytical skills with experience using marketing analytics tools such as GA4, Amplitude, Looker, or Tableau.
• Strong communication and project management skills, with the ability to collaborate cross-functionally and manage multiple priorities.
• A curious, data-driven mindset with a passion for testing, learning, and continuous improvement.

Pay

Base Salary: $112,000–125,000

Benefits

• Health: Medical, dental, vision, and life insurance; employer-funded HSA; short- and long-term disability benefits.
• Financial: 401(k) with generous employer match; annual bonus based on company performance.
• Time off: Unlimited paid time off; 20 weeks parental leave; a work/life balance encouraged by leadership.
• Personal growth: Annual Learning & Development stipend; access to personal and professional coaching through BetterUp.
• Food: A free Custom Classic ButcherBox each month; weekly lunch reimbursement.
• Others: Reimbursement for wellness activities; exceptional EAP; fertility benefits; life insurance.