Jobs · Marketing

Growth Marketing Manager

Anatomy IT · White Plains, NY · 1 mo ago
MarketingFull-time
We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. No job title heading. No metadata like Job ID. Remove boilerplate. We need to parse the posting. Content: - Anatomy IT Overview (company description) – could be "About the role"? Actually "About the role" is typical heading. But we have company overview. Could put under "About the role" or maybe "About the company". The instruction says use headings for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should map content to those headings if applicable. We have: - Role description: "Seeking Marketing Performance Maestro ... Growth Marketing Manager ... individual contributor role ..." plus responsibilities. Thus we can have:

About the role

with paragraph summarizing role. - Responsibilities: list bullet points from responsibilities. - Requirements / Qualifications: we have Experience & Qualifications section with bullet-like sentences. Also Preferred Qualifications. We need to decide: maybe combine Requirements and Qualifications? The instruction says use those headings if content exists. We have both required and preferred. Could put required under "Requirements" and preferred under "Qualifications" or vice versa. Usually Requirements = mandatory, Qualifications = preferred. We'll follow that. - Skills: maybe we can extract skills from responsibilities: HubSpot, Salesforce, Co-Pilot, Asana, Microsoft Office, etc. Could be a Skills section. - Benefits, Pay, Schedule: posting mentions Work Environment: remote role requiring dedicated workspace, periodic travel. No explicit benefits, pay, schedule. So we should NOT include those sections if not present. Thus we will output sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Work Environment? Not in list but we could maybe put under "About the role" or create a custom heading? Instruction says use those headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). It doesn't forbid other headings, but says "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It implies those are examples; we could add other headings if needed, but better to stick to those. Work Environment could be part of About the role or maybe under Responsibilities? Could add a paragraph under About the role. We must not repeat job title as heading. No Job ID. We must preserve all substantive information; do not invent or summarize away detail. So we need to keep details like specific tools, metrics, etc. We need to use
  • for any list of duties/requirements/benefits, and

    for prose. Thus for responsibilities we will make a list. For requirements we will make a list. For qualifications (preferred) we will make a list. For skills we could make a list. We need to ensure we don't create sections with filler like "commensurate with experience". Not present. Let's extract content. About the role paragraph: combine company overview and role description. Company overview: "Anatomy IT is a managed IT services and cybersecurity provider for healthcare organizations and other regulated industries. With nearly 4 decades of experience, our services and solutions have been tailored to support healthcare environments across multiple care settings. Our healthcare experts lead our clients to achieve transformative business outcomes, establish AI governance, reduce risk, and modernize infrastructure; enabling them to deliver excellent patient care and efficient clinical operations. Our clients choose partners they trust. Marketing plays a critical role in establishing credibility, clarity, and confidence across long decision cycles in healthcare IT." Role description: "Seeking Marketing Performance Maestro Do you orchestrate flawless execution with impactful business results? We seek an experienced, hands-on Growth Marketing Manager to support the execution of Anatomy IT’s marketing and demand generation strategy. This is an individual contributor role for someone who is creative, data-driven, urgent, and an execution marvel. The ideal candidate is a master at translating an established marketing priority or campaign strategy and producing effective deliverables that contribute to new business or existing client meetings, sales pipeline, and revenue. Do you strike the perfect chord between humor, humility and hustle to bring a campaign, event, or initiative to life creating momentum and growth? The Growth Marketing Manager’s primary responsibilities are delivering effective campaigns and impactful industry events. You will build a full-funnel growth engine from design to launch to optimizing including establishing workflows and measuring results. This role also creates compelling, buyer-relevant content with a storytelling flair and supportive sales enablement materials including capability decks, playbooks, and overview documents. In addition to demand generation progress reports, you'll track new learnings, key findings, and new opportunities. As we build our foundational program and elevate our brand presence, you will be flexible and easily pivot where success yields results. Your excellent follow-up and tactful communications will keep us advancing. Do you transform strategy into action by managing multiple campaigns, events, and content initiatives simultaneously without missing a beat? This role will be welcomed into a small but mighty team aligned with incredible cross-functional collaborators including subject matter experts. The Growth Marketing Manager will also work with outside agencies, industry associations, and partner organizations. You will leverage HubSpot, Salesforce, Co-Pilot, Asana, and Microsoft Office to build an integrated program managing timelines, calendars, resources, and deliverables. To stay relevant, you’ll have a solid grasp of the movement and messaging within the industry. The Growth Marketing Manager will identify opportunities for improvement and growth." That's a lot; we can keep as prose. Responsibilities: list bullet points from that paragraph. Let's extract responsibilities: - Delivering effective campaigns and impactful industry events. - Build a full-funnel growth engine from design to launch to optimizing including establishing workflows and measuring results. - Create compelling, buyer-relevant content with a storytelling flair and supportive sales enablement materials including capability decks, playbooks, and overview documents. - In addition to demand generation progress reports, track new learnings, key findings, and new opportunities. - As we build our foundational program and elevate our brand presence, be flexible and easily pivot where success yields results. - Excellent follow-up and tactful communications to keep us advancing. - Transform strategy into action by managing multiple campaigns, events, and content initiatives simultaneously without missing a beat. - Work with outside agencies, industry associations, and partner organizations. - Leverage HubSpot, Salesforce, Co-Pilot, Asana, and Microsoft Office to build an integrated program managing timelines, calendars, resources, and deliverables. - Stay relevant with a solid grasp of the movement and messaging within the industry. - Identify opportunities for improvement and growth. We could also include "Develop a strong understanding of Anatomy IT’s services, ICP and healthcare buyer personas, marketing priorities, and revenue objectives." but that's under success looks like (first 90 days). Might be part of responsibilities or qualifications. We'll keep under Success maybe but not a section. Requirements (mandatory): from Experience & Qualifications: - 5+ years of B2B marketing experience with demonstrated success executing multi-channel demand generation campaigns and enabling sales with dedicated playbooks and supporting materials - Experience working with complex business models at MSP, MSSP, technology services, cybersecurity, or SaaS company - Strong command of marketing automation tools with 3+ years working in HubSpot directly configuring and executing targeted email marketing with A/B testing including ongoing nurture campaigns, along with building landing pages, and tracking results - Excellent inbound marketing execution including digital marketing, events, social media, webinars, and paid initiatives through agencies or organizations - Detail oriented and deadline driven to plan and execute successful revenue-generating industry events - Technically skilled and able to set up campaigns in CRM and upload leads to track ROI and the client journey, ideally knowledgeable with SFDC integrated with HubSpot - Strong quantitative and analytical skills comfortable with metrics, attribution, and performance analysis - Excellent writing and editing skills with the ability to translate technical concepts into clear business messaging, plus clever and creative in developing memorable campaigns - Leverage AI tools but personally validate messaging, content, research, and data captured - Naturally curious and gather insights from the field and our clients to influence messaging and programs - Comfortable managing multiple campaigns, projects, deadlines, and internal stakeholders simultaneously - Demonstrate a sense of urgency with excellent organizational and project management skills - Self-directed operating efficiently as an individual contributor with a small team in a fast-moving environment and collaboratively to drive initiatives to completion - Bachelor’s degree in marketing, communications, business, or related field, or equivalent professional experience We'll put these as

    • . Qualifications (preferred): from Preferred Qualifications: - Located in eastern time zone, preference given to EST and CST - Prior experience working for or marketing an MSP or MSSP - Healthcare IT, cybersecurity, or healthcare services marketing experience - Experience with Salesforce, ZoomInfo, Asana, EOS management - ABM experience, content syndication programs - Familiarity with healthcare buyer personas, including CIOs, CISOs, IT leaders, security leaders, compliance leaders, and practice executives - Familiarity with managed IT and cybersecurity services such as managed infrastructure, cloud, MDR, EDR, email security, vulnerability management, security awareness, compliance, and advisory services - Experience supporting channel or partner-led marketing programs We'll put as list. Skills: Could extract specific tools and abilities: HubSpot, Salesforce, Co-Pilot, Asana, Microsoft Office, CRM, SFDC, ZoomInfo, EOS management, ABM, content syndication, AI tools, quantitative analysis, writing/editing, project management, etc. But we might avoid duplication with requirements. However we can still have a Skills section summarizing technical skills: HubSpot, Salesforce, Co-Pilot, Asana, Microsoft Office, CRM, ZoomInfo, EOS management, ABM, content syndication, AI tools, etc. But we need to ensure not to invent. We'll list those explicitly mentioned. We'll create a
      • list. Now Work Environment: "This is a remote role requiring a dedicated workspace. It has periodic travel for internal meetings, healthcare industry events, conferences, partner engagements, and other marketing activities." We could include under About the role as a paragraph, or maybe create a separate section but not in allowed headings. Could add a paragraph under About the role. We must not include Benefits, Pay, Schedule sections because not present. Now produce HTML. Structure:

        About the role

        ... (company overview + role description)

        Responsibilities

        • ...
        • ...

        Requirements

        • ...
        • ...

        Qualifications

        • ...
        • ...

        Skills

        • ...
        • ...
        We must ensure no extra whitespace? It's fine. Now craft the About the role paragraph: combine company overview and role description but not too repetitive. We'll write a concise paragraph that includes both. Let's write: "Anatomy IT is a managed IT services and cybersecurity provider for healthcare organizations and other regulated industries, with nearly four decades of experience tailoring services to healthcare environments across multiple care settings. The company’s healthcare experts help clients achieve transformative business outcomes, establish AI governance, reduce risk, and modernize infrastructure to deliver excellent patient care and efficient clinical operations. Marketing plays a critical role in establishing credibility, clarity, and confidence across long decision cycles in healthcare IT. We are seeking an experienced, hands‑on Growth Marketing Manager to support the execution of Anatomy IT’s marketing and demand generation strategy. This individual‑contributor role calls for a creative, data‑driven, urgent execution marvel who can translate established marketing priorities into effective deliverables that drive new business, client meetings, sales pipeline, and revenue. The Growth Marketing Manager will deliver effective campaigns and impactful industry events, build

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