Growth Marketing Manager

Pipeline Growth

You will work closely with BDRs and sales to build campaigns and programs that move accounts through the funnel, not just into it. This includes our scored lead program, campaign-to-BDR handoff design, nurture sequences for mid-funnel accounts, and targeted plays for priority segments. You will know at any given time where pipeline is stalling and have a point of view on what to do about it.

Marketing Operations

You will own the systems and processes that make the demand engine run. This includes HubSpot administration and campaign tracking hygiene. You will partner with RevOps to keep the tech stack clean, the data trustworthy, and the handoff to sales airtight.

Attribution and Reporting

You will own the measurement framework for growth programs. You will track performance across channels, report on pipeline contribution, and use data to make spend decisions. You will partner with RevOps on funnel definitions, lead routing, and campaign attribution.

Paid Acquisition

You will design and manage paid programs across search, social, and display, with a focus on driving high-quality inbound from ICP accounts. You will own channel strategy, budget allocation, creative direction, and continuous testing.

ABM Execution

You will partner with sales on account-based programs targeting our highest-priority firms. You will coordinate outbound signals, content deployment, and event follow-up for named accounts, and track engagement at the account level.

Pipeline Forecasting

You will own the marketing waterfall, from MQL targets to pipeline contribution to revenue influence. You will build and maintain forecasting models, report on actuals versus plan, and use that view to drive investment decisions. You will know where we are, where we are headed, and what to do when the numbers are off.

Experimentation

You will build and run a structured testing program across channels, creative, and conversion points. You will treat every program as a hypothesis and every result as signal, and you will document what you learn so the team gets smarter over time.