Growth Marketing Manager

Responsibilities

• Own end-to-end demand generation campaigns – from planning and segmentation through execution, follow-up, and performance reporting
• Serve as the primary executor and best-practices champion for Pardot, including emails, landing pages, forms, smart lists, lead nurturing, and list management
• Partner directly with the CMO and VP, Growth Marketing to translate business priorities into marketing automation strategy
• Track and optimize lead conversion across the full funnel – from MQL through Closed/Won – identifying drop-off points and driving improvements
• Collaborate closely with the Business Development and Sales teams to build and maintain a high-impact campaign calendar
• Build and deliver regular performance reports that tie marketing programs to pipeline and revenue outcomes, driving smarter resource allocation over time
• Work supportively with colleagues, operating in a manner that is consistent with 11:11’s Code of Business Ethics and Company Values

Qualifications

• Bachelor’s Degree in Business, Marketing, or a related field, or equivalent professional experience required
• 5+ years of B2B or growth marketing experience, with a strong foundation in demand generation strategy and execution
• 3+ years of hands-on experience with Salesforce and marketing automation platforms such as Pardot or HubSpot
• Deep familiarity with marketing funnel metrics, lead lifecycle management, and MQL-to-opportunity conversion processes
• Strong analytical skills with the ability to turn data into clear, actionable recommendations that improve funnel performance at every stage
• Hightly organized and process-driven, with the ability to manage multiple campaigns and priorities simultaneously without losing attention to detail
• A natural collaborator who builds effective relationships across Sales, Sales Operations, and regional and global Marketing teams